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CBS Chooses Intelsat to Carry NCAA College Basketball Tournament in Hi-Definition.


LONDON -- College basketball College basketball most often refers to the American basketball competitive governance structure established by the National Collegiate Athletic Association, or NCAA. History
Further information: NCAA Men's Division I Basketball Championship records
 fans in the U.S. will see much more of the NCAA tournament NCAA Tournament can mean:

Men's Sports
  • NCAA Men's Division I Basketball Championship, the most common usage of this term
  • NCAA Men's Division II Basketball Championship
  • NCAA Men's Division III Basketball Championship
 this year by viewing enhanced detail through higher quality high-definition video This article is about high-definition video technology. For television systems, see High-definition television. For the tape format, see HDV. For compression and prerecorded media, see High-definition pre-recorded media and compression.  transmission of over half of the tournament games. Broadcaster CBS (Cell Broadcast Service) See cell broadcast. , the rights holder of the NCAA NCAA
abbr.
National Collegiate Athletic Association
 Men's Basketball Tournament "March Madness March Madness may refer to:
  • NCAA Men's Division I Basketball Championship
  • NCAA March Madness series, an EA Sports basketball video game series
  • Mega March Madness, pay-per-view package
," will increase its use of Intelsat satellite transmission capacity by approximately 50% in order to better serve their viewers through this dramatic increase in high-definition coverage.

The tournament will be carried over IA-5 and IA-6, two satellites in the Intelsat fleet that provide high-quality coverage of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . CBS will use the satellites for both contribution and distribution of NCAA tournament programming throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . CBS, which uses the Intelsat system to transmit its broadcasts year-round, purchased additional occasional use capacity specifically to support the transmission of this year's tournament.

"Intelsat is a critical provider of services to CBS and flexible enough to support our increased capacity need for this unique event. They are a company that we have consistently relied upon to make sure that our programming gets wherever we need it to go," said Brent Stranathan, Vice President of CBS Broadcast Distribution. "As we expand the number of games we offer in HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , it is important to us to have our prime satellite provider be in a position to support these requirements, especially an event as popular as March Madness."

"Supporting CBS, one of the most successful and well-known broadcasters in the world, to better serve their viewers with more choices such as high definition, is part of our mission," said Ramu Potarazu, COO, Intelsat Ltd. "The diversity of our fleet, its capacity to support high-definition programming and its ability to reach 99 percent of the world's populated pop·u·late  
tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates
1. To supply with inhabitants, as by colonization; people.

2.
 areas make the Intelsat system an ideal distribution platform for broadcasters anywhere in the world."

More information about the NCAA tournament, including a schedule of games, can be found at http://www.sportsline.com/cbssports.

About Intelsat

As a global communications leader with 40 years of experience, Intelsat helps service providers, broadcasters, corporations and governments deliver information and entertainment anywhere in the world, instantly, securely and reliably. Intelsat's global reach and expanding solutions portfolio enable customers to enhance their communications networks, venture into new markets and grow their businesses with confidence. For more information, visit www.intelsat.com.

Some of the statements in this news release constitute "forward-looking statements" that do not directly or exclusively relate to historical facts. The forward-looking statements made in this release reflect Intelsat's intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors, many of which are outside of Intelsat's control. Important factors that could cause actual results to differ materially from the expectations expressed or implied in the forward-looking statements include known and unknown risks. Detailed information about some of the known risks is included in Intelsat's annual report on Form 20-F for the year ended December 31, 2004 on file with the U.S. Securities and Exchange Commission. Because actual results could differ materially from Intelsat's intentions, plans, expectations, assumptions and beliefs about the future, you are urged to view all forward-looking statements contained in this news release with caution. Intelsat does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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Publication:Business Wire
Geographic Code:5BERM
Date:Mar 16, 2005
Words:558
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