CBS Breaking New Ground in Interactivity Through Partnership with GoldPocket.LOS ANGELES -- "Survivor: Palau" and Select CBS (Cell Broadcast Service) See cell broadcast. Shows to Include Advanced Interactive Features, Including Live Voting and Trivia Questions; Interactive Features to Also Offer Special Integrated Packages for Advertisers America's most watched network is bringing the television experience into a new universe through a partnership with GoldPocket designed to bring viewers into the program -- literally. New interactive features -- such as live polls and trivia questions -- will be added to CBS.com and later to broadcasts of select CBS shows, allowing viewers to actively participate in the viewing process. Additionally, this new interactive component offers a new platform for advertisers looking to go beyond traditional media buys. "Several years ago, CBS created some of the most unique interactive television programming the industry had ever seen," said David Katz, Senior Vice President, Strategic Planning and Interactive Ventures for CBS. "We look forward to making a bold return to the world of ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). , and working closely with an industry leading technology partner, GoldPocket Interactive." CBS and GoldPocket launched the new interactive programming campaign on Feb. 17, 2005 in tandem with the premiere of "Survivor: Palau," the 10th installment of the popular reality series. "Survivor: Palau Interactive" is offered exclusively on CBS.com. Several programs will follow over the next several months, including many of CBS's biggest hits spanning all genres. Each interactive program will be custom-designed to provide the best enhancements for that program, whether it be advanced voting, live chats or viewer polls. Additionally, the technology behind the interactive programming is available to advertisers. "We are extremely excited to partner with CBS in pioneering interactivity in North America," said Scott Newnam, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GoldPocket Interactive. "We are always humbled by the great creativity and end product that CBS produces with us. Their brands and their devotion to their customers make our technology shine." Last year, CBS and GoldPocket Interactive partnered to bring fans "CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International : Miami Interactive." About GoldPocket Interactive GoldPocket, the leading provider of interactive television technologies in North America, develops and sells products and services that create, manage, and deliver digital and interactive media. The Company specializes in high performance advanced media systems used in digital television, PC/TV convergence systems, and wireless networks. The Company's customers include most of the world's largest media and distribution companies including Time Warner, NewsCorp, Disney, Viacom, DirecTV, and many television networks including CBS, Fox, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , GSN GSN Game Show Network GSN GCOS Surface Network GSN Gelsolin GSN Global Seismic Network GSN Government Security News GSN Gigabyte System Network (CERN) GSN GPRS Support Node (3GPP) , A&E, History Channel, Spike TV, The WB, Speed Channel, PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , AMC (Advanced Mezzanine Card) See AdvancedTCA. , TBS, CNN, Bravo, Fuse, and Lifetime. About CBS CBS Television is comprised of the CBS Television Network CBS Television Network Major U.S. broadcasting company and network. It began in 1928 as the Columbia Broadcasting System, a small radio network directed by William S. Paley. -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution. |
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