CBS 46 Partners with Transit TV to Air Newscasts on Atlanta MARTA Buses; Viewers Will Be Updated with Top Stories and Weather Forecasts on More Than 1,200 TV Screens.ATLANTA -- CBS (Cell Broadcast Service) See cell broadcast. 46, WGCL-TV in Atlanta, has partnered with Transit TV, the largest transit broadcast network across North America, to provide CBS 46 News to MARTA bus passengers. CBS 46 News will provide five minute newscasts on all of the 1,200 television screens on Atlanta area MARTA buses, enabling passengers to catch up on "Tonight's Top Stories And Tomorrow's Forecast All In The First Five Minutes." "This is another significant way that CBS 46 News is able to deliver our news while expanding our branding efforts," said News Director Rick Erbach. CBS 46 News segments will be updated twice daily and using cutting edge WiFi technology will be transmitted to the MARTA buses. MARTA passengers will be able to view CBS 46 News seven days a week, generating CBS 46 News 1.4 million weekly impressions. Transit Television Network (Transit TV) is installed on all 540 MARTA buses and is the largest transit broadcast network across North America. The company has quickly become a very attractive media option for advertisers to get their message out to a public that is increasingly relying on public transportation. "Today's announcement reflects Transit TV's commitment to providing passengers with content that matters to them," said Gerry Noble, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Transit Television Network. "Through this partnership, Transit TV now brings a schedule to MARTA bus riders that include local news, sports, entertainment and weather in a format that is concise and compelling." For more information, please visit www.cbs46.com or www.transitv.com. About CBS 46 CBS 46 is owned and operated by Meredith Corporation (www.meredith.com), one of the nation's leading media and marketing companies with core competencies in magazine and book publishing, television broadcasting, integrated marketing and interactive media. Meredith owns 14 television stations that reach nearly 10 percent of television households across the country. Meredith's Broadcasting assets include: WGCL-TV (CBS), Atlanta; KPHO-TV (CBS), Phoenix; KPTV (FOX) and KPDX-TV (UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation ), Portland, OR; WFSB-TV (CBS), Hartford-New Haven, CT; WSMV-TV (NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. ), Nashville, TN; KCTV (CBS) and KSMO KSMO Santa Monica Municipal Airport (WB), Kansas City, MO; WHNS-TV (FOX), Greenville-Spartanburg-Anderson, SC-Asheville, NC; WNEM-TV (CBS), Flint-Saginaw, MI; KVVU-TV (FOX), Las Vegas; WFLI-TV (WB), Chattanooga, TN; WSHM WSHM Washington State History Museum (Tacoma, WA) , (CBS) Springfield, MA; KFXO-CA (FOX), Bend, OR; and radio station WNEM-AM in Saginaw-Bay City, MI. About Transit TV Transit Television Network, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , headquartered in Orlando, Florida, is the largest broadcast network specifically targeting transit riders across North America. Operational since 1999, Transit TV continues to enhance riders' journeys, provide Transit agencies with an additional revenue source and enable advertisers to reach a previously untapped, young, vibrant audience. Transit TV is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (TS.NV.B). |
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