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CBRE wins brand game.


For the fifth year in a row, CB Richard Ellis CB Richard Ellis Group, Inc. NYSE: CBG is a multinational real estate corporation currently based in Los Angeles, California, U.S.A.. On December 20, 2006, the corporation, also known as CBRE, completed acquisition of Trammell Crow Co. in a transaction valued at $2.  is the leading brand in commercial real estate, according to according to
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1. As stated or indicated by; on the authority of: according to historians.

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 an extensive survey of real estate professionals from around the world.

CB Richard Ellis has been named the top brand every year since the survey's inception in 2002.

Conducted by The Lipsey Company, the survey measures the perception of commercial real estate brands. Approximately 23,000 professionals from REITs, institutions, lenders, commercial brokerages, asset managers and property managers participated in the survey. Responses came from U.S. and international real estate professionals.

"Enhancing the CBRE CBRE CB Richard Ellis (real-estate firm)
CBRE Chemical, Biological, Radiological and Explosive
CBRE Component-Based Reliability Estimation
CBRE Coldwell Banker Richard Ellis (Boston, MA) 
 brand has been one of our key corporate objectives for the past few years," said Brett White Brett White (born April 8 1982 in Cooma, New South Wales) is an Australian professional rugby league footballer. He plays for the Melbourne Storm in the National Rugby League. , CB Richard Ri·chard   , Joseph Henri Maurice Known as "Rocket." 1921-2000.

Canadian hockey player. A right wing for the Montreal Canadiens (1942-1960), he led his team to eight Stanley Cup championships and was the first player to score 50 goals in a
 Ellis' President and Chief Executive Officer. "The Lipsey survey results confirm our own internal client research findings: CB Richard Ellis is the industry's premier global brand, and, along with our talented people and broad and deep platform, provides us with a qualitative edge in the marketplace."

The Lipsey Company provides training and professional development services to the commercial real estate industry.
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Publication:Real Estate Weekly
Date:Jul 5, 2006
Words:175
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