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CBL & Associates Properties and Coca-Cola Continue Marketing Collaboration; Multi-year Agreement Continues Coca-Cola as Exclusive Beverage Vendor in CBL Malls.


CHATTANOOGA, Tenn. -- CBL Cbl cobalamin.  & Associates Properties, Inc. (NYSE NYSE

See: New York Stock Exchange
:CBL) and Coca-Cola Enterprises Coca-Cola Enterprises NYSE: CCE is the largest bottler by volume in the Coca-Cola System. It is the anchor bottler for North America and parts of Europe.

The company is the bottler of Coca-Cola and its other soft drink products, and in some areas a few other soft drink
 Inc. today announced that they have agreed to continue a multi-year, comprehensive marketing alliance. The agreement covers vending, sponsorships, promotions and mall advertising in CBL's growing portfolio of 164 properties including 67 enclosed regional malls in 27 states. CBL was one of the first national mall National Mall: see National Parks and Monuments (table).  owners and developers to contract with Coca-Cola in a mall environment more than five years ago. As the exclusive beverage vendor, Coca-Cola has promotional and exclusive rights within the mall common areas. Coca-Cola will also have marketing opportunities at CBL's community center properties.

Commenting on the agreement, CBL & Associates Properties, Inc. president, Stephen Lebovitz, said, "This agreement further demonstrates CBL's strategy of positioning our dominant regional malls as an outstanding marketing opportunity. For years, Coca-Cola has been able to engage its core customers at our malls and we have been able to demonstrate the marketing value of a CBL property. We look forward to continuing our strong relationship with Coca-Cola."

"CBL's strategy of owning dominant regional malls in cities across the country is the perfect venue and environment for Coca-Cola Enterprises Inc. to interact with our consumers," said Patricia Coe, Director, National Specialty Retail, Coca-Cola Enterprises Inc. "We are confident that this relationship will continue to bring rewarding results by building both brands and refreshing millions of shoppers."

CBL & Associates Properties, Inc. is one of the top five owners of shopping centers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and the largest owner of malls and shopping centers in the Southeast, ranked by GLA owned. CBL owns, holds interests in or manages 164 properties, including 67 enclosed regional malls. The properties are located in 27 states and total 69.4 million-square-feet including 2.0 million-square-feet of non-owned shopping centers managed for third parties. CBL has eight projects under construction totaling approximately 2.1 million-square-feet including one regional mall - Imperial Valley Mall Valley Mall may refer to:
  • Valley Mall (Harrisonburg), a shopping mall in Harrisonburg, Virginia.
  • Valley Mall (Hagerstown), a shopping mall in Hagerstown, Maryland.
  • Valley Mall (Corner Brook), a shopping mall in Corner Brook, Newfoundland and Labrador.
 in the Imperial Valley region of California, an open-air shopping center in Southaven (Memphis, TN), MS, three community center and three expansions. In addition to its office in Chattanooga, TN, CBL has a regional office in Boston (Waltham), MA. Additional information can be found at www.cblproperties.com.

Coca-Cola Enterprises Inc. (NYSE: CCE CCE Cornell Cooperative Extension
CCE Corporate and Continuing Education
CCE Coca-Cola Enterprises Inc.
CCE Commission de Coopération Environnementale
CCE Centre for Continuing Education
CCE College of Continuing Education
CCE Certified Computer Examiner
) is the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic non·al·co·hol·ic
adj.
A beverage usually containing less than 0.5 percent alcohol by volume.
 refreshment. Coca-Cola Enterprises sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands.

Information included herein contains "forward-looking statements" within the meaning of the federal securities laws. Such statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy and some of which might not even be anticipated. Future events and actual events, financial and otherwise, may differ materially from the events and results discussed in the forward-looking statements. The reader is directed to the Company's various filings with the Securities and Exchange Commission, including without limitation the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and the "Management's Discussion and Analysis Management's discussion and analysis (MD&A)

A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial
 of Financial Condition and Results of Operations" incorporated by reference therein, for a discussion of such risks and uncertainties.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 9, 2004
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