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CBL & Associates Properties, Inc. to Launch New Mall Gift Card Program with American Express; CBL Gift Card to Take Advantage of the Booming Prepaid Gift Card Opportunity.


CHATTANOOGA, Tenn. -- CBL Cbl cobalamin.  & Associates Properties Inc., one of the leading owners and managers of shopping centers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  Travelers Cheques and Prepaid Services today announced they have agreed to launch a new CBL Mall Gift Card. The American Express CBL Gift Card can be redeemed at retailers and restaurants that accept the American Express(R) Card located in participating CBL malls.

The new CBL Gift Card will be launched this fall in 31 locations (see attached for a list of initial mall participants) and will be available in amounts ranging from $10 to $300. The remaining malls in the CBL portfolio will roll out the program in 2005.

Consumers are increasingly buying mall Gift Cards as the perfect gift for friends and family offering both choice and versatility. Gift Cards have become the fastest growing gift item over the past five years, with sales increasing from $22 billion in 1999 to $72 billion last year in the U.S. alone. The National Retail Federation reported that this past holiday season, eight percent of the $290 billion in sales in the U.S. were on prepaid cards.

Mall owners and developers are quickly recognizing the benefits of offering Gift Cards to consumers. While providing a valuable service to mall shoppers and retailers, Gift Cards offer CBL an excellent branding tool that generates loyalty and ultimately drives sales for their retailer partners.

CBL has chosen American Express and HQ Gift Cards to manage their Gift Card program. American Express and HQ Gift Cards launched the first nationwide Mall Gift Card program in 2000.

About CBL

CBL & Associates Properties, Inc. is one of the top five owners of shopping centers in North America and the largest owner of malls and shopping centers in the Southeast, ranked by GLA owned. CBL owns, holds interest in or manages 163 properties, including 65 enclosed regional malls. The properties are located in 27 states and total 67.1 million-square-feet including 2.0 million-square-feet of non-owned shopping centers managed for third parties. CBL has seven projects under construction totaling approximately 1.9 million-square-feet including one regional mall - Imperial Valley Mall Valley Mall may refer to:
  • Valley Mall (Harrisonburg), a shopping mall in Harrisonburg, Virginia.
  • Valley Mall (Hagerstown), a shopping mall in Hagerstown, Maryland.
  • Valley Mall (Corner Brook), a shopping mall in Corner Brook, Newfoundland and Labrador.
 in the Imperial Valley region of California, an open-air shopping center in Southaven, MS, one community center and four expansions. In addition to its office in Chattanooga, TN, CBL has a regional office in Boston (Waltham), MA. Additional information can be found at www.cblproperties.com.

About American Express

American Express Company is a diversified worldwide travel, network, and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
, investment products, insurance and international banking. For more information, visit www.americanexpress.com.

American Express is a leader in prepaid products. In addition to the 113-year old American Express Travelers Cheque - the preeminent brand welcomed worldwide - the Company also offers the TravelFunds(R) Card, Cheques for Two, Gift Cards, Gift Cheques, the Be My Guest dining card, as well as a range of corporate incentive prepaid products through American Express Incentive Services.

About HQ Gift Cards, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 

HQ Gift Cards specializes in turnkey services for Gift Card Programs and currently oversees Gift Card operations in over 60 shopping centers throughout the U.S. Parent company, HQ Entertainment, was founded in 1992 and is solely dedicated to developing and managing ancillary businesses for the shopping center industry. Other business areas at HQ include: HQ Entertainment (Coin Operated Kiddie Rides Kiddie rides are coin-operated rides that appear in amusement parks, malls as well as outside supermarkets and large stores such as K-mart and Sav-On. Once common outside smaller establishments like grocery stores, few grocery stores have one or more kiddie rides in their premises ; Vending Machines and Payphones), HQ Development, LLC (Real Estate and Development) and HQ Carousels (Owner and Operator of Carousels nationwide). Additional information can be found at www.hqentertainment.net.

CBL GIFT CARD PROGRAM MALL INITIAL LOCATIONS

1. Walnut Square - Dalton, GA

2. Arbor Place - Douglasville, GA

3. CherryVale Mall Cherryvale Mall is a shopping mall in Cherry Valley, Illinois, serving nearby Rockford, Illinois. Its four anchor stores are Bergner's, JCPenney, Macy's and Sears. CBL & Associates Properties, Inc. acquired the shopping center in 2002.  - Rockford, IL

4. St. Clair Square - Fairview Heights, IL

5. Cary Towne Center Cary Towne Center is a shopping mall in Cary, North Carolina. History
Cary Village Mall opened in 1979 with Ivey's and Hudson Belk as anchors. In 1991, the mall expanded, adding a food court and three new anchors, including Hecht's, JC Penney, and Sears, and was renamed
 - Cary, NC

6. Hanes Mall - Winston-Salem, NC

7. Cross Creek Mall Cross Creek Mall is a regional shopping mall located in Fayetteville, North Carolina, on the 401 Bypass between Morganton Road and the All-American Freeway. The mall contains over 100 stores and covers over 1 million sq. ft. of retail space.  - Fayetteville, NC

8. Oak Hollow Mall - High Point, NC

9. Janesville Mall - Janesville, WI

10. Brookfield Square - Brookfield, WI

11. East Towne Mall This article is about East Towne Mall in Madison, Wisconsin. For East Town Mall in Green Bay, Wisconsin, see East Town Mall.

This article is about East Towne Mall in Madison, Wisconsin.
 - Madison, WI

12. West Towne Mall West Towne Mall is a shopping mall located in Madison, Wisconsin that is owned by CBL Properties. It is the sister mall to the East Towne Mall. It is anchored by Sears, JCPenney, Boston Store, Steve & Barry's, and Dick's Sporting Goods.  - Madison, WI

13. Regency Mall - Racine, WI

14. Asheville Mall - Asheville, NC

15. Fayette Mall - Lexington, KY

16. WestGate Mall - Spartanburg, SC

17. Citadel Mall - Charleston, SC

18. Northwoods Mall - North Charleston, SC

19. Georgia Square - Athens, GA

20. Hamilton Place - Chattanooga, TN

21. Cools Springs Galleria - Franklin, TN

22. Hickory Hollow - Antioch, TN

23. RiverGate Mall - Goodlettsville, TN

24. Parkdale Mall - Beaumont, TX

25. Meridian Mall - Okemos, MI

26. The Lakes Mall - Muskegon, MI

27. Fashion Square - Saginaw, MI

28. Midland Mall - Midland, MI

29. Burnsville Center - Minneapolis, MN

30. Westmoreland Mall - Greensburg, PA

31. York Galleria - York, PA
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 22, 2004
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