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CBA Kicks in the Upcoming Season With N.E.X.T. Up Footwear.


Sports Editors/Basketball Writers & Columnists

PHOENIX, Ariz.--(BW SportsWire)--Aug. 15, 2000

League Signs New Deal for Athletic Shoes for 2000-2001 Season

The Continental Basketball Association This article is about the American CBA. For the CBA in China, see Chinese Basketball Association.

The Continental Basketball Association (CBA) is a professional men's basketball league in the United States.
 (CBA See Capital Builder Account. ) signed an agreement with N.E.X.T. Up Footwear that makes N.E.X.T. Up the league's official athletic shoe supplier.

The agreement allows the San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , Texas-based company to exclusively produce shoes for the CBA, the National Basketball Association's official developmental league.

"We are pleased to partner with N.E.X.T. Up as the official shoe for the Continental Basketball Association," said CBA President, Don Welsh Don Welsh (born 25 February 1911, Manchester - died 2 February 1990) was an English football player and manager. As a player he played at inside left for Charlton Athletic and for England, winning the FA Cup with Charlton in 1946-47. . "With its innovative designs and athletic performance it will provide great benefit to all of our players. As we prepare to launch the 2000-2001 season in December, the 10 CBA teams are well underway in their pre-season preparations. Bringing the Continental Basketball Association and N.E.X.T. Up Footwear together is an important step for both organizations in that it demonstrates that both organizations are completely dedicated to the highest levels of performance building brand recognition which properly reflects their respective images." N.E.X.T. Up will utilize its UFIT patented fit and closure lacing system in its footwear for the CBA.

"We're proud to be associated with an established league like the CBA," said Bill Corrigan, Director of N.E.X.T. Up. "We think the players will really feel a difference with our N.E.X.T. Up shoe because the lacing, in effect, cradles the foot, reducing pressure on the upper parts of the foot and providing greater lateral support The right of a landowner to have his or her property naturally upheld by the adjoining land or the soil beneath.

The adjoining owner has the duty not to alter the land, such as by lowering it, so as to cause the support to be weakened or removed.
."

In-Stride, Inc. (parent company of N.E.X.T. Up footwear) began operating in July of 1998 when CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Tom Adams “Tom Adams” redirects here. For other people known as Tom Adams, see Tom Adams (disambiguation).

Tom Adams (born 1926) is an illustrator most famous for his Agatha Christie paperback cover designs.
 decided to return to the footwear industry after a successful run in the 1980's. He founded and led Kaepa, Inc. to annual sales of $51 million before he left the business in 1986. In-Stride is pursuing a creative business strategy that not only involves addressing the special footwear needs of underserved groups of consumers, but also includes an innovative sales incentive plan to encourage the distribution of products through direct sales, e-commerce and independent retailers. In-Stride is based in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation).
San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S.
, where its corporate offices and warehouse are located at 5340 Rittiman. The Company may be contacted by calling (210) 657-2207.

The CBA was founded in 1946 as the Eastern Pennsylvania Basketball League and is the longest running professional basketball league in the United States. Today, the league consists of 10 teams stretching from Hartford, Conn., to Yakima, Wash. During the 1999-2000 season, the CBA transmitted games on the Internet, via video web cast, and is the first professional sports league that can call itself The Digital League(TM). The CBA's official relationship with the NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 began in 1978 as a referee developmental program and turned into a referee and player developmental program in 1980. The 1999-2000 season marked the CBA's 20th as the Official Developmental League of the NBA. Over the past 22 years (1978-2000), the league has enjoyed a total of 538 CBA-to-NBA player call-ups.
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Publication:Business Wire
Date:Aug 15, 2000
Words:511
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