CBA Assembles Its First Worldwide Broadcast Network for All-Star Game; America's Military Personnel to Hear Nutrition for Life All-Star Game Broadcast Through Sports Byline USA.

Sports & Business Editors/Basketball Writers & Columnists

BOISE, Idaho--(BUSINESS WIRE)--Jan. 9, 2003

Gary Hunter, commissioner of the Continental Basketball Association, today announced that the 57-year-old professional basketball league has assembled its first worldwide radio network to air the CBA All-Star Classic on January 14.

The 19th annual game is being made available through the Armed Forces Network through CBA broadcast partners Sports Byline USA and Nutrition for Life International. The game will be broadcast live from Sioux Falls, S.D., beginning at 6:30 p.m. CST. The broadcast is presented by Nutrition for Life International, a leader in the "Health and Wellness" market and the official corporate sponsor of the CBA.

Veteran broadcaster and CBA Director of Operations Scott Johnson will call the play-by-play, and CBA Deputy Commissioner Wade Morehead will provide color commentary over Sports Byline USA's five delivery platforms, which include a traditional radio network of 175 U.S. affiliates (with a weekly listening audience of 2.2 million), online at www.sportsbyline.com, Sirius Satellite Radio, the more than 500 worldwide affiliates of the American Forces Radio Network, and as airline in-flight audio programming.

"We are very excited to have aligned with the CBA for this broadcast and we know it will be extremely well received by our listeners on all of our platforms," said Sports Byline USA President Darren K. Peck. "We look forward to this being the first of many broadcasts that we will produce together."

Hunter said the CBA has entered a new era of success and global reach by partnering with Sports Byline USA and Nutrition For Life International. "They have provided us with the ability to broadcast our All-Star Game to a global audience through an expansive network of audio channels. We are especially gratified that the men and women of the U.S. armed services will be able to hear the account of this annual confrontation of some of the most talented basketball players in the world."

For nearly two decades, Houston-based Nutrition for Life has been advancing the "Health and Wellness" market with some of the most advanced, progressive, and highly effective products on the market, while offering individuals the opportunity to build financial independence through their own home-based businesses.

"Nutrition For Life is at the forefront of a rapidly growing dietary supplement market and the CBA is on the verge of some major expansion and growth opportunities," said Hunter. "We believe strongly that the synergies represented in our partnership will accelerate the process for both organizations."

Nutrition For Life Chairman of the Board and NFL legend Jerry Kramer, agrees that the CBA and Nutrition For Life are on similar courses for advancement. "The 57-year history of the CBA mirrors the 20-year history of Nutrition For Life: we are both committed to peak performance, to quality, to solid value," said the ex-Green Bay Packer.

"Nutrition For Life generates millions of dollars of part-time income for the families of the folks who take our Essential Supplements to the world; and it is those same families that come to CBA games and make this league an essential part of the American sports landscape. We are honored by the association," said Kramer.

An average of 3,371 fans (26,969 total) attended the Continental Basketball Association's eight opening weekend games this season, a 23 percent increase from last season's attendance in the first eight games (21,911 total, 2,739 average). This fan support, along with two NBA call-ups in the season's first two weeks, an active membership admission with USA Basketball on Nov. 14, and national exposure via a Nov. 18 Sports Illustrated article, has the oldest professional basketball league in the world in an excellent position for expansion in the near future.

Expansion is also a word familiar to the Nutrition For Life team. In addition to core nutritional supplements, they provide an entire line of weight management products, sports supplements, foods, and personal care products available exclusively through independent distributors.