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CB Richard Ellis begins its search for new sponsorship opportunities.


CB Richard Ellis CB Richard Ellis Group, Inc. NYSE: CBG is a multinational real estate corporation currently based in Los Angeles, California, U.S.A.. On December 20, 2006, the corporation, also known as CBRE, completed acquisition of Trammell Crow Co. in a transaction valued at $2.  announced the formation of its corporate partnership practice, a new national initiative designed-to identify sponsorship opportunities for CBRE's retail and office property owners.

Unique in the commercial real estate services industry, CBRE's corporate partnership practice will earmark earmark

taking a piece out of the edge or center of the ear with a punch as an identification mark. The shape of the mark may be registerable under local legislation.
 a range of revenue opportunities on behalf of these owners. Thereafter, it will provide strategic counseling and execution in the creation of marketing alliance partnerships within retail and office properties, such as naming and media rights, event sponsorship, vending exclusivities and other communication and exposure vehicles.

"With $11 billion worth of sponsorship spending in North America--only a fraction of which occurs within the retail and office real estate industry--corporate partnership represents an untapped market for us," said Marianne This article is about the symbol of France. For other uses, see Marianne (disambiguation).
Marianne, a national emblem of France, is a personification of Liberty and Reason.
 Waggoner, CBRE CBRE CB Richard Ellis (real-estate firm)
CBRE Chemical, Biological, Radiological and Explosive
CBRE Component-Based Reliability Estimation
CBRE Coldwell Banker Richard Ellis (Boston, MA) 
 president of retail services. "The benefits of this initiative to CBRE include new revenue opportunities, stronger market positioning, enhanced differentiation and expanded client relationships."

Alberta Alberta (ălbûr`tə), province (2001 pop. 2,974,807), 255,285 sq mi (661,188 sq km), including 6,485 sq mi (16,796 sq km) of water surface, W Canada.  Davidson Da·vid·son   , Jo(seph) 1883-1952.

American sculptor best remembered for his vigorous portrait busts of Woodrow Wilson, Franklin D. Roosevelt, and Albert Einstein, among others.
 has joined CBRE as director of corporate partnership in the retail services group to spearhead the new initiative.

Before joining CBRE, Ms. Davidson spent 23 years at TrizecHahn, where she was responsible for a comprehensive and diverse range of marketing activities. In 1996, as senior vice president of marketing, she led the initiative to research and develop an internal sponsorship and marketing alliance partnership department.

"I am excited and enthusiastic about working with Alberta on this platform. She will be an invaluable resource as we tap into the many opportunities available to our clients," said Ms. Waggoner who, together with Anthony Buono, CBRE managing director of retail services, was instrumental in shaping this new exciting capability.
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Article Details
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Title Annotation:Who's news: management personnel
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 30, 2004
Words:262
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