CB&I Unveils New Brand Identity to Reflect Expanded Capabilities and Global Coverage.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Energy Editors/Business Editors NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.070703/bb1 THE WOODLANDS, Texas--(BUSINESS WIRE)--July 7, 2003 CB&I (NYSE NYSE See: New York Stock Exchange :CBI CBI abbr. cumulative book index CBI Confederation of British Industry CBI n abbr (= Confederation of British Industry) → C.E.O.E. ) today introduced a new corporate brand identity to better reflect its expanded capabilities and global presence. "Since 1889 CB&I has been a trusted name in the engineering and construction industry," said Gerald M. Glenn, Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "In recent years CB&I has evolved into a full-scope engineering, procurement and construction  The introduction to this article is vague. To comply with Wikipedia's guidelines, it should be improved. (EPC (1) (Entertainment PC) See HTPC.(2) (Electronic Product Code) A standard code for RFID tags administered by EPCglobal Inc. (www.epcglobalinc.org). ) contractor serving a variety of markets around the world. With our successful integration of Howe-Baker International and other strategic acquisitions, we now provide a more comprehensive range of capabilities and solutions, including complete responsibility for the design and installation of process plants in the refining, petrochemical, natural gas and chemical industries. As a result, it's appropriate to update our brand identity to help our customers, investors, employees and partners better recognize what the new CB&I stands for and the enhanced value we now deliver." Under its new brand identity, the Company will transition from its current multiple brands to a master brand architecture that further emphasizes "CB&I," the Company's acronym that has been in widespread use since the early 1900s. To mark this change CB&I introduced today an updated master brand logo that retains the shape of its logos since the 1950s, but incorporates a stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. globe and updated graphics to denote the Company's worldwide coverage and focus on the future. The segments of CB&I that primarily provide services or equipment for process plants will be grouped under the name "CB&I Process & Technology" and will use a variation of CB&I's new logo to visually identify their market focus. The remaining CB&I business units that provide storage facilities and other services will be branded using the master CB&I logo. As part of introducing this new brand identity, the Company today also revised its primary website address to be "www.CBIepc.com," highlighting both the Company's turnkey EPC contracting approach and the CB&I brand. "While our new identity further emphasizes the well-known abbreviated name of CB&I, we continue to build on the rich legacy of innovation and excellence that has made our Company consistently successful for nearly 114 years," Glenn added. "We have not changed our long-standing commitment to safety, quality, integrity and value, nor our unique project execution model which allows us to deliver projects from conception through commissioning on a lump-sum turnkey basis using our own integrated resources. With its emphasis on the global breadth of our capabilities and expertise, we believe our new brand identity presents a clearer message of CB&I's reliable EPC solutions for customers worldwide." CB&I is a global specialty engineering In systems engineering, Specialty Engineering includes the engineering domains that are not typical of the main engineering effort. Hardware engineering, software engineering, and human factors engineering may be used as major elements in a majority of systems engineering efforts , procurement and construction (EPC) company serving customers in several primary end markets, including hydrocarbon refining, natural gas, water and the energy section in general. We offer a complete package of design, engineering, fabrication fabrication (fab´rikā´sh  n),n the construction or making of a restoration. , procurement, construction and maintenance services. Our projects include hydrocarbon processing plants, LNG terminals Liquefied natural gas is used to transport natural gas over long distances, often by sea. In most cases, LNG terminals are purpose built ports used exclusively to export or import LNG. and peak shaving plants, bulk liquid terminals, water storage and treatment facilities, and other steel structures and their associated systems. Information about CB&I is available at www.CBIepc.com. Note to editors: Copies of CB&I's master brand and subsidiary logos in low- and high-resolution formats suitable for both electronic and print use can be obtained by contacting: Bruce Steimle Director - Corporate Communications Tel: 832/513-1111 E-mail: bsteimle@CBIepc.com or Rich Kooy Director - Corporate Marketing Tel: 815/439-3123 E-mail: richkooy@CBIepc.com Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.070703/bb1 |
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