CAVEAT ENDORSERCAVEAT ENDORSERIf you get paid to review products online, you'll have to mind your p's and q's a bit more closely. In its first update of endorsement guidelines in 29 years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time Federal Trade Commission said on Oct. 5 that bloggers and other online mavens who get cash or freebies to evaluate goods are essentially endorsers--and should disclose any "material connection" to the seller. The rules also require ads to reflect "the results that consumers can generally expect," ending a loophole An omission or Ambiguity in a legal document that allows the intent of the document to be evaded. Loopholes come into being through the passage of statutes, the enactment of regulations, the drafting of contracts or the decisions of courts. that allowed marketers to cite glowing but atypical results. Commercials must disclose links between advertisers and research cited in an ad. The agency warned that celebrities and other endorsers can find themselves on the hook Adj. 1. on the hook - caught in a difficult or dangerous situation; "there I was back on the hook" dangerous, unsafe - involving or causing danger or risk; liable to hurt or harm; "a dangerous criminal"; "a dangerous bridge"; "unemployment reached dangerous for "false or unsubstantiated" claims, as well as failures to disclose pecuniary Monetary; relating to money; financial; consisting of money or that which can be valued in money. pecuniary adj. relating to money, as in "pecuniary loss. ties. 
|
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion