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CASINO RESOURCE CORPORATION TO ACQUIRE INTEREST IN GULF COAST DIRECT MAIL COMPANY

 BILOXI, Miss., Jan. 12 /PRNewswire/ -- Casino Resource Corporation (NASDAQ-NMS: CSNR) (CRC) today announced that it had signed a letter of intent providing for the acquisition of a 49% interest in First American Printing & Direct Mail, a wholly owned enterprise of the Mississippi Band of the Choctaw Indians. First American provides printing, direct mail and database management services to a wide spectrum of customers throughout the United States from a 70,000 square foot facility in Ocean Springs, Miss.
 John ("Jack") Pilger, chairman and chief executive officer of Casino Resource Corporation, stated, "We look forward to completing the First American transaction." Pilger also stated that, "the association with First American rounds out the services offered by Casino Resource Corporation and enables us to meet the tremendous demand in our direct marketing business. We are extremely pleased to join with the Mississippi Choctaw Tribe in the continued development of this venture." Under the leadership of Chief Phillip Martin, the tribe has a proven record of operating successful business enterprises. Currently the Choctaws have over $75 million in annual sales from their manufacturing enterprises.
 The Choctaws acquired an established, 25-year-old business renaming it First American Printing and Direct Mail in December of 1991, and have successfully operated the business since that time. Located on the Mississippi Gulf Coast, First American is strategically positioned to capitalize on the explosive growth in Mississippi and Louisiana's gaming and tourism industry.
 Chief Martin, chairman of the board of trustees of First American, stated, "The tribe is very pleased to associate with a diversified marketing company such as Casino Resource Corporation. First American has a proven quality service record with our current clients as we look forward to expanding our management and marketing efforts through our new partner. The new venture will open more opportunities for First American services."
 "The proposed acquisition helps complete Casino Resource Corporation's strategy to provide a full menu of personalized direct mail, fulfillment and printing services along with database management for our clients throughout America," stated Casino Resource president, David Fondrie.
 The transaction is subject to completion of a definitive agreement as well as normal conditions of closing, including due diligence activities.
 Casino Resource Corporation develops and manages entertainment and hospitality facilities adjacent to operating casinos and, additionally, provides a wide range of marketing services to casino operators and other businesses throughout the United States. CRC is traded on the NASDAQ National Market System under the symbol CSNR and CSNRW.
 -0- 1/11/94
 /CONTACT: Kris Cummings, financial relations dept. of Casino Resource Corporation, 414-723-6660/
 (CSNR) CO: Casino Resource Corporation ST: Mississippi, Louisiana IN: CNO SU: TNM


DB-CP -- MN005 -- 1327 01/12/94 10:02 EST
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Publication:PR Newswire
Date:Jan 12, 1994
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