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CASINO JOURNAL SIGNS LETIER OF INTENT TO ACQUIRE "POKER DIGEST".


Casino Journal Publishing Group (Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , NV) has signed a letter of intent to acquire a 60% interest in Poker poker, card game, believed to have originated in Asia and first played in the United States in the 19th cent. A traditional cutthroat gambling game at first, it is now also an internationally popular social pastime.  Digest LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (Las Vegas, NV). Poker Digest is the holding company for Poker Digest magazine and Classic Poker Cruises.

Poker Digest, launched in 1999, is a biweekly bi·week·ly  
adj.
1. Happening every two weeks.

2. Happening twice a week; semiweekly.

n. pl. bi·week·lies
A publication issued every two weeks.

adv.
1. Every two weeks.
 magazine focusing on the poker and card club niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 of the gaming industry. Casino Journal noted that card clubs, originally found only in Western states, have expanded as gambling has expanded across the country and that poker rooms are in virtually every casino market in the country. Classic Poker Cruises books poker players on cruises around the world.

Under terms of the deal, Casino Journal will issue 301,500 restricted common shares to the members of Poker Digest LLC in exchange for the 60% interest in the company. The remaining 40% is expected to be held by the founders of the company. Poker Digest had 1999 revenue of about $900,000. Casino Journal said the acquired assets will increase its revenue by "at least" 10% on an annual basis over 1999. Casino Journal publishes Casino Journal, industry newsletters The National Gaming Summary, and Gaming Industry Weekly, and the Daily Lodging Report and Daily Lodging Report-Asia Pacific, e-mail newsletters targeting gaming and lodging executives.
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Comment:CASINO JOURNAL SIGNS LETIER OF INTENT TO ACQUIRE "POKER DIGEST".
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:May 31, 2000
Words:211
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