CASE IH: A GLOBAL MARKETER.Case IH rolled out the red carpet in Memphis, Tenn. at the launch of its new six-row cotton picker The mechanical cotton picker is a machine that automates cotton harvesting. It was first invented in the 1920s, but was not made practical until the 1950s, and even then, it was not immediately implemented on most farms. with more amenities than ever before. The Racine, Wis.-based equipment manufacturer has gone the extra mile to put money back into the pockets of cotton growers. The new CPX CPX Command Post Exercise CPX Culebra Puerto Rico (airport code) CPX Cleft Palate, X-Linked CPX Corel Painter X CPX Compare with X (6502 processor instruction) CPX Command Post/Paper Exercise 610 cotton picker is designed to harvest more cotton per day and leave less in the field by picking from both sides of the row. INTERNATIONAL AGENDA The cotton picker presentation had a bit of international flare with the presence of several global marketing representatives and over 20 Australian dealers. This is no surprise as Case IH actually tested its new product in both the U.S. and Australia, which Jesse Osborn, platform manager, Cotton Harvesting, says has "some of the highest yielding cotton in the world." There is approximately 1 million acres of cotton grown in China, 2.2 million in Brazil and 1.1 million in Australia. Dealers from North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and representatives from Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Asia and Australia, were given the opportunity to learn more about the configuration and value of the cotton picker and were able to get up close and personal with the machine in a "kick the tires" type tour. The international representatives also attended to take notes on the presentation of the launch and will take the information back to their respective countries in preparation for launches on a regional basis. "The country-specific or regional launches depends on the timing of the picking season," says Mathew Vachaparampil, global marketing manager for cotton, coffee and sugarcane harvesting equipment. Brazil, China and Australia will each hold an individual launch of the cotton picker according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. each country's harvesting season. TARGETED MARKETING Not only does Case IH sell cotton harvesting equipment to nearly 20 countries worldwide, but the company also markets the machinery to each country's individual needs, says Vachaparampil. For instance, unique conditions can cause Case IH to market its machines specifically to regional and cultural practices. An example of this occurs in Uzbekistan. In this country, Case IH sells the 2022 Cotton Express two-row cotton picker because it is ideally suited to the country's less-advanced material handling and transportation infrastructures. At this point, the CPX610 is just too large for the growers' needs. Return on investment is a priority for Australian customers, as well. According to Gerry Salzman, senior director of marketing, Australian producers do not receive government subsidies. Therefore, any technology adopted in that country must return a profit or growers will not use it. The adoption of Case IH cotton system equipment in Australia is a testimony to the efficiency of the product. TOP 10 ADVANTAGES OF THE CPX610 1. Picks from both sides of the row, providing a 1-3 percent picking efficiency advantage 2. 10,500 pound basket capacity keeps operator on the row longer 3. 365-gallon water tank capacity (sized for 14-hour day) 4. 200-gallon fuel tank capacity (sized for 14-hour day) 5. 340-hp, 83 liter, 6 cylinder, 24-valve engine (provides the power to pick from both sides of the row, and to ham die the larger capacity of the machine) 6. Fully synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. transmission in picking speeds (maximizes lint lint - A Unix C language processor which carries out more thorough checks on the code than is usual with C compilers. Lint is named after the bits of fluff it supposedly picks from programs. content and quality) 7. Rotary air screen, blocks trash while keeping systems cool 8. Vertical lift, power-metered unloading Unloading Selling securities or commodities whose prices are dropping to minimize loss. 9. Automatic lubrication lubrication, introduction of a substance between the contact surfaces of moving parts to reduce friction and to dissipate heat. A lubricant may be oil, grease, graphite, or any substance—gas, liquid, semisolid, or solid—that permits free action of system (eliminates daily manual greasing) 10. Longer wheelbase wheel·base n. The distance from the center of the front wheel to that of the rear wheel in a motor vehicle, usually expressed in inches. wheelbase Noun , dual-drive tires, and rear guide tires improve weight distribution and flotation |
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