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CAS--Worldwide Leader in Customer Relationship Management Solutions for Consumer Products--Signs Joint Agreement with Trade Dimensions.


ATLANTA and WILTON, Conn.--(BUSINESS WIRE)--Aug. 24, 1999--

Partnership Gives CP Sales Suite/TDLinx Users

Unique Strategic Advantage

CAS announced today that it has signed a joint marketing agreement with Trade Dimensions, Inc., makers of TDLinx. The partnership will promote the seamless interface between the CAS CP Sales Suite and the industry-standard Trade Dimensions databases.

"Now we can gives our users an instant link to the massive information housed in the Trade Dimensions retail databases," says Greg Doyle, CAS president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "CP Sales Suite users will have one-click access to a world of accurate and pertinent information that will give clients a strategic advantage when it comes to selling."

The CP Sales Suite already contains a TDLinx interface that allows any two parties with TDLinx to talk to each other. CP Sales Suite users can effortlessly employ TDLinx to access information on every supermarket, mass merchandiser, drug store, club and convenience store. With no remapping of data, TDLinx also allows CP Sales Suite users to automatically integrate with IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan.  and AC Nielsen databases.

"We are excited to have such a prominent vehicle to showcase our data," said Scott Taylor Scott Taylor is the name of:
  • Scott Taylor (footballer born 1970) (born 1970), retired English footballer
  • Scott Taylor (born 1973), professional wrestler
  • Scott Taylor (footballer born 1976) (born 1976), English footballer
, senior vice president of sales for Trade Dimensions. "Our partnership with CAS will only help each of us serve our customers in the CP industry better."

About CAS

Founded in 1985, CAS is the world's leading provider of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) software for the consumer products industry. CAS helps more than 150 customers, including Pillsbury, Bacardi, Philip Morris, Beck's, Philips Consumer Electronics Philips Consumer Electronics is a part of Koninklijke Philips Electronics N.V. (usually known as Philips); and is one of the largest electronics companies in the world. In 2005, its sales were € 30.4 billion (US$38.  and CPC/Bestfoods to plan better, spend smarter and move faster than their competition. CAS uniquely addresses the full spectrum of needs of consumer products organizations by providing a comprehensive set of business planning, trade promotion management, account management and field sales tools. With an impressive 100 percent customer retention rate, CAS provides a closed-loop chain that integrates seamlessly with ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , supply chain management and other legacy systems.

For more information call the CAS North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 headquarters at 770-399-8000 or visit www.cas.com.

About Trade Dimensions

Trade Dimensions is part of the VNU VNU Volontaires des Nations Unies (French)
VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch)
VNU Virtual Network User
 Micromarketing group whose parent company, VNU, is a $2.2 billion international business information and trade publishing corporation and one of the largest research companies in the U.S. Trade Dimensions' directories and data services have over 90% penetration of the Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 industry, and are now the most trusted information products for shopping center developers, managers, and leasing representatives as well. With an impeccable lineage as the former Progressive Grocer database, Trade Dimensions has been tracking the evolution of the supermarket industry for over 30 years. Besides publishing directories and contact management systems for business information use, Trade Dimensions provides the most accurate retail site data available to many of the leading food manufacturers, syndicated research companies and micromarketing companies operating in the U.S. For more information, please visit www.tradedimensions.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 24, 1999
Words:483
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