CAS Unveils New Class of Trade Management Software with CP iSales 2.0.

Business Editors

ATLANTA--(BUSINESS WIRE)--July 24, 2001

Pure Internet Solution Reigns in Trade Funds Spending

for Increased Return on Investment

CAS, a global provider of Customer Relationship Management (CRM) applications for the Consumer Products industry, today announced the release of CP iSales 2.0(TM), an Internet-based Trade Management solution designed for the full lifecycle of trade promotion, from business planning to retail execution.

Industry leaders such as Del Monte Foods, Glaxo Smithkline, Kraft-Nabisco, and Johnson & Johnson have already selected CP iSales for its rich functionality and advanced technology.

With over 15 years of experience in the development and implementation of global CRM solutions for Consumer Products companies, CAS has deep knowledge of the issues facing the industry, addressing the need to increase trade promotion effectiveness, minimize deductions, and enhance business partner collaboration. CP iSales 2.0 is an Internet-based solution with which brokers, distributors, and manufacturers engage in collaborative business planning, develop joint forecasts, manage trade promotions, and analyze sales performance.

CP iSales 2.0 employs a pure Internet, thin-client architecture that leverages XML and DHTML to seamlessly integrate with enterprise applications, such as SAP, as well as providing access to syndicated industry information from AC Nielsen, Information Resources Incorporated (IRI), and others. A newly engineered application interface is designed to work the way sales and management personnel do, simplifying the end-user experience.

"CP iSales 2.0 is the most advanced and time-tested trade management solution currently available to the Consumer Products industry," said Jeff Cronon, senior vice president of sales at CAS. "End-users are thrilled with the newly designed interface and additional functionality. CP iSales 2.0 enables Consumer Products organizations to more accurately analyze the impact of trade spending so they can plan more strategically and better execute trade promotions. With this release, CAS demonstrates a continued focus on helping Consumer Products companies build stronger customer and partner relationships, streamline business processes, and increase profits. These are the priorities that have made us the industry leader."

CP iSales 2.0 automates cross-enterprise collaboration, more effectively synchronizing internal processes, and better aligning the needs of manufacturers with those of brokers, distributors, and retailers. This allows Consumer Products companies to focus more of their attention on growing their business, rather than on shifting paperwork.

"CP iSales' enhanced technology and flexible integration exceeds the diverse and demanding requirements for CRM in the Consumer Products industry," said Matthias Joneck, chief technology officer at CAS. "We put the power of the product in the hands of the customer with 2.0-enabling rapid configuration and deployment, quick and easy planning and changes, and extensive event monitoring capabilities. Our product was developed from the ground up as a pure Internet-based application for easy deployment and limitless scalability so Consumer Products organizations can share information virtually real-time with an unlimited number of distributors, brokers, and retailers."

Features available in CP iSales 2.0 include:

-- Digital Dashboard - a role-based start page that provides end-users with a
convenient tool for managing daily tasks and tracking key performance
indicators.

-- Call Calendar & Task List - an appointment scheduling utility that uses
drag-and-drop capabilities to streamline call planning and ensure that account
plans are being managed effectively.

-- User Watch - a parameter-based notification system that alerts end-users of
approaching deadlines, budget limits, or other critical information, allowing
closer monitoring of role-specific activities.

-- Net Change Logic - a design element of the application's synchronization
engine that allows remote users operating with a local "client" database to
transmit the most current, most complete information when adding / updating
information on a host server.

-- Multi-lingual and multi-currency support.

About CAS

CAS is the world's leading provider of Customer Relationship Management applications for the Consumer Products industry. CAS creates value for Consumer Product companies by increasing sales and marketing effectiveness, resulting in increased revenue, decreased costs and enhanced employee and partner operations. CAS is the first to offer a 100 percent Internet-based solution for Consumer Products manufacturers with the ability to fully integrate sales and marketing and extend business processes to wholesalers, retailers, brokers and other partners in true business collaboration. CAS uniquely addresses the full spectrum of needs for the Consumer Products industry including processes such as business and promotion planning, execution and analysis. For more information, please visit www.cas.com or call the CAS U.S. headquarters at 770-399-8000.