CAS Signs Reseller Agreement with Vision Chain; Partnership Integrates CAS Trade Funds Management Solution with Vision Chain's Delivery Engine for Multi-retailer POS and Syndicated Data.ATLANTA -- CAS, the leading global provider of enterprise Trade Promotions Management software for the Consumer Packaged Goods industry, today announced that it signed a reseller agreement with Vision Chain, a pioneer in demand data networks and supply chain solutions for the world's largest consumer goods companies. The multi-year agreement enables CAS to provide its customers with demand-enabled trade promotion management driven by Vision Chain's point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) and syndicated data repository and infrastructure. "We've partnered with the industry's undisputed leader in demand-enabling technology to give CAS customers a competitive edge," said Johannes Dorsch, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of CAS, "the ability to integrate normalized POS data and syndicated data on demand with trade promotion management will significantly improve our customers' capabilities for collaborative planning, prioritization of forecasting and replenishment , understanding 'out-of-stocks' and distribution voids, and avoiding end-of-season inventory build ups. Bottom line - this partnership delivers a proactive, one-of-a-kind solution to monitor trade promotions that will improve our customers' bottom line," continued Dorsch. The partnership also enables Vision Chain to broaden its global footprint as CAS has over 180 customers in over 5 continents. "CPG CPG central pattern generators. companies are increasingly looking to create demand data networks that enhance existing applications," said Shawn Dolley, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president at Vision Chain, "and CAS will be instrumental in quickly extending our technology to European companies. This is not only due to CAS' global presence - it also speaks to the strength of their product architecture's flexibility and ease of integration with other systems and applications," continued Dolley. Specifically, CAS and Vision Chain will integrate their solutions to enable seamless data flow in which consumption data from Vision Chain will be passed to key CAS CPWerx applications, including Customer Planning/Forecasting, Promotion Planning, Management and Optimization, Retail Execution, Funds Management, Deduction and Payments Management. CAS will offer a joint CAS/Vision Chain solution for creating demand data networks to empower retailer collaboration for CAS' key customers. About CAS Systems of America, Inc. CAS Systems of America, Inc. (CAS) is a leading global provider of enterprise sales and marketing applications for the CPG industry. Leveraging 20 years of exclusive CPG experience and focus, CAS delivers CPWerx - a flexible, scalable, and extensible software platform and specialized data model developed to support, the unique requirements of the CPG industry. Fully automating and integrating specialized CPG best practice processes across the entire enterprise, the CPWerx application suite supports the full spectrum of sales and marketing processes, such as: key account planning; funds management; brand management; trade promotion management; direct store delivery; sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. ; retail execution and monitoring; deduction management; and pre- post-promotion analysis. CAS partners with leading CPG companies worldwide including Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. , Coty, Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California. It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands, , Kraft Foods, Heineken, Johnson & Johnson, Miller Brewing, Minute Maid, and Nabisco. CAS has offices throughout Europe, the United Kingdom and Singapore with its North American headquarters located in Atlanta, GA. URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : www.cas.com. About Vision Chain, Inc. Vision Chain powers demand data networks for the world's largest consumer products companies. Large firms use Vision Chain to collect, organize, match, and publish retailer point of sale and inventory information throughout their organizations. This results in enhanced shelf presence, category captains and advisor positions, reduced stock outs and distribution voids, and higher market visibility. These firms include Clorox (NYSE NYSE See: New York Stock Exchange : CLX (library, graphics) CLX - The Common Lisp library providing a low-level interface to the X Window System, equivalent to Xlib. Graphics toolkits can be built on top of CLX, e.g. McCLIM, Garnet, CLUE and CLIO. )), The Scotts Company (NYSE: SMG SMG - Screen Management Guidelines. A VMS package of run-time library routines providing windows on DEC VT100 terminals. ), and H.J. Heinz (NYSE: HNZ). URL: www.visionchain.com CAS and CPWerx are trademarks of CAS Systems of America. Other product or service names mentioned herein are the trademarks of their respective owners. |
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