CAS Market Momentum Wins 2006 CRM Rising Star Award.CAS Recognized for Customer-Centric Approach and Continued Success in Trade Promotions ATLANTA & KAISERSLAUTERN, Germany -- CAS, the global leader in Demand Side Management solutions for the Consumer Products industry, announced today that it has received the prestigious "Rising Star" award from CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Magazine, which recognizes the company that has shown the strongest market momentum during the preceding 12 months. In its annual effort to increase the industry's standards for excellence, CRM Magazine recognizes the companies and individuals who are raising the bar in customer-centric solutions and initiatives. The award honors some of the most influential executives in the CRM industry. "CAS was recognized for its continued success in the trade promotion industry and for its impact on customer relations in the CPG CPG central pattern generators. sector," said David Myron, editor-in-chief, CRM Magazine. "Congratulations to this year's award recipients. Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts." CAS was recently recognized during the first annual DestinationCRM 2006 Conference and was featured in the October 2006 issue of CRM magazine. "On behalf of CAS, we would like to thank CRM Magazine for this very special acknowledgement," said Jon Van Duyne, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CAS Americas. "The award recognizes the momentum CAS has experienced with the successful launch of our latest version of CPWerx. Our innovative approach to Demand Side Management is receiving a positive response in the marketplace, and within the space of a few short months, we have been able to announce several important wins across a number of consumer product vertical segments." Customers that have chosen CPWerx as their front office solution in the past 12 months include regional and global leaders such as Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) Thailand and Lion Nathan in Asia Pacific, Danone and Dr. Oetker Dr. Oetker is a German company that produces baking powder, cake mixes, frozen pizza and pudding. Also included in the portfolio: a successful maritime freight business, a bank, a publishing company, an insurance outfit and a brewery. in Europe, and Molson Coors and RJ Reynolds in the Americas. "Clearly each of these companies chose CAS based on our leading-edge software and strong customer references," Mr. Van Duyne said. About CAS CAS is the leading, global provider of Demand Side Management solutions for the Consumer Products industry. With more than 20 years of industry-specific experience, CAS has unrivalled expertise in delivering solutions that manage profitable growth across the customer facing enterprise. By integrating closed loop business processes throughout the nine modules of its solution, CPWerx supports the full spectrum of sales and marketing enterprise wide - including Trade Promotion Management, Field Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a and Category Management. CAS customers include leading Consumer Products companies such as Beiersdorf, Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. , Coty, Danone, Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California. It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands, , Electrolux, Heineken, Henkel, Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for , Miller Brewing, and Minute Maid. CAS has global headquarters in Germany with affiliate offices in North America, Europe, Asia and Australia. For further information please visit www.cas.com. CAS and CPWerx are trademarks of CAS GmbH. Other product or service names mentioned herein are the trademarks of their respective owners. |
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