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CARPE DIEM Beverages Redefine the Functional Bottled Water Landscape in North America.


CARPE DIEM Joins Successful AMI Brands Portfolio of Healthier Beverages

SANTA MONICA, Calif. -- Today AMI Brands, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (http://www.amigrp.com) announced a strategic partnership with CARPE DIEM (http://www.carpediem.com) beverages in North America. CARPE DIEM, the brain child of Dietrich Mateschitz, the founder and Managing Shareholder of Red Bull (http://www.redbull.com), is a completely natural line of functional beverages that has been under successful scrutiny and enjoyed by a happy few in Southern California over the last 12 months. CARPE DIEM has already built solid ground in Western Europe, perceived as a break through beverage innovation.

"Similarly to how Red Bull opened up a new beverage category around the world, CARPE DIEM is meant to offer a new functional, healthier drinking experience. Based on the knowledge of botany and homeopathy homeopathy (hōmēŏp`əthē), system of medicine whose fundamental principle is the law of similars—that like is cured by like.  we selected a natural blend of 25 different botanical ingredients, with a taste profile unlike any other beverages" says Dietrich Mateschitz. "As such, CARPE DIEM fits perfectly within our stated strategy to offer North American consumers with everyday healthier beverages of choice" adds Olivier Sonnois, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AMI Brands. "CARPE DIEM will join our established platform of premium beverages poised for growth."

"All CARPE DIEM products are made with Natural Spring Water, 100% Natural, with no artificial sweeteners, no preservatives and no artificial colors and slightly carbonated. Our three Botanic Waters are made with a complex blend of 8 to 9 herbs each offering consumers a concrete functionality: RELAXING with passion flower, lemon balm, thyme and rose petals, VITALIZING vi·tal·ize  
tr.v. vi·tal·ized, vi·tal·iz·ing, vi·tal·iz·es
1. To endow with life; animate.

2. To make more lively or vigorous; invigorate.
 with ginger, lemon grass lem·on·grass also lemon grass  
n.
A tropical grass (Cymbopogon citratus) native to southern India and Sri Lanka, yielding an aromatic oil used as flavoring and in perfumery and medicine.

Noun 1.
, cardamom cardamom (kär`dəməm): see ginger.
cardamom

Spice consisting of whole or ground dried fruit, or seeds, of Elettaria cardamomum, a perennial herb of the ginger family.
 and elderflower, HARMONIZING with hibiscus, a[?]ai and Dandelion" explains Nicolas Warchalowski, Managing Director of Carpe Diem USA. "CARPE DIEM KOMBUCHA, GINKGO ginkgo (gĭng`kō) or maidenhair tree, tall, slender, picturesque deciduous tree (Ginkgo biloba) with fan-shaped leaves.  and KEFIR ke·fir  
n.
A creamy drink made of fermented cow's milk.



[Russian, probably ultimately from Old Turkic köpür, (milk) froth, foam, from köpürmäk, to froth, foam.]
 contain ingredients whose captivating healthier contributions have been talked about since the Tsin Dynasty in China 221 BC."

CARPE DIEM beverages are targeted towards consumers who take everyday steps towards their wellbeing and want to combine unique taste with the addition of healthier nutrients. CARPE DIEM will be initially made available through targeted channels of trade focusing on wellness products.

AMI Brands, LLC is the exclusive importer of Volvic Natural Spring Water and Badoit Sparkling Natural Mineral Water in United States and Canada. The company focuses on marketing and distribution of healthier beverages. For more information about AMI Brands, please visit www.amigrp.com.

For product information: www.carpediem.com
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Publication:Business Wire
Date:Jan 18, 2007
Words:393
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