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CARNIVAL TAKING RECORD BOOKINGS; EXPECTS MONTH-LONG HEAVY RESERVATIONS ACTIVITY

 MIAMI, Jan. 17 /PRNewswire/ -- "Wave week," a cruise industry phenomenon throughout the 1980s that traditionally occurred in early January with cruise lines experiencing extremely high levels of bookings, may be going by the wayside. In its place: a new 90s version, "wave month."
 "We began to see the beginning of this trend in 1992 when what we expected to be wave week turned out simply to be the start of an extremely heavy protracted booking period," said Bob Dickinson, president of Carnival Cruise Lines. "Last year we set a record during the second week of January, only to beat it during the third week and then eclipse that in the final week of the month," he explained.
 Dickinson says that 1994 is off to a fabulous start with Carnival bookings for the period of January 3-16 up nearly 12 percent over the equivalent period in 1993. "This is a very significant increase especially when you consider we have no appreciable increase in available berths and are comparing it to what was, at the time, a record booking period in 1993. We believe that is a very positive indicator for the coming year," he said. Dickinson added that the company had anticipated that booking activity might be down slightly this year compared to last because the Super Savers program that encourages advance bookings was new in January of 1993. "We'd thought that a full year of Super Savers would have spread things out a bit and dilute the wave, but the wave intensified," he explained.
 While Carnival took a record number of reservations during this past week for January year to date '94 compared to the same booking period in previous years, Dickinson says he believes that we are not seeing a wave week, but rather expects demand to be sustained throughout the month.
 -0- 1/17/94
 /CONTACT: Tim Gallagher or Jennifer de la Cruz, 305-599-2600, ext. 776, both of Carnival Corporation/
 (CCL)


CO: Carnival Corporation ST: Florida IN: LEI SU:

RK -- FL001 -- 2438 01/17/94 10:10 EST
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Publication:PR Newswire
Date:Jan 17, 1994
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