CARMA Introduces New, Automated Media Measurement Tool.CARMA CARMA Carbon Monitoring for Action CARMA Combined Array for Research in Millimeter-Wave Astronomy CARMA Center for the Advancement of Research Methods and Analysis (Richmond, VA) CARMA Centre d'Animation Régional en Matériaux Avancés NewsAccess Monitors, Manages and Measures Media Coverage, Providing a Daily Desktop Topline by Keyword, Topic, Media Outlet and Competitor WASHINGTON -- CARMA International, Inc. today is launching a new, intuitive, online media measurement tool called CARMA NewsAccess, which will help companies and communications professionals stay abreast of daily media coverage that affects their business, issues and interests. NewsAccess provides basic, automated access to clients' relevant coverage in traditional, non-traditional and social media and generates related metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. that measure their impact. Designed to offer an immediate, topline service to its existing, human-based media analysis offerings, CARMA NewsAccess is available as a stand-alone product. "NewsAccess monitors databases of more than 20,000 broadcast, print and online news sources including blogs and other social media available in electronic format," says CARMA Vice President Sonia LaFountain-Ginyard. CARMA's customized searches include specific company names and key topics designated by each client. With its real-time scans, NewsAccess then provides a continuing list of articles in a bibliographic format categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat by article date, headline and media source. Basic charts and graphs for further analysis and presentation are also provided. The result is 24/7 access to a desktop dashboard (1) See Mac Dashboard. (2) A software-based control panel for one or more applications, network devices or industrial machines. Dashboards display simulated gauges and dials that look somewhat like an automobile dashboard. that allows easy viewing, navigation and drill- down capability with data breakouts and charts of articles, competitive share of voice and trends by media outlet and journalist. "NewsAccess is a fast way to glean glean v. gleaned, glean·ing, gleans v.intr. To gather grain left behind by reapers. v.tr. 1. To gather (grain) left behind by reapers. 2. each day's movement," continues LaFountain-Ginyard. "It's not meant to replace our in-depth analytical measurement programs which play a huge role in evaluating communications tactics and efforts. This service is a low-cost, new way to keep clients current so there are no surprises in the news reporting for the day." Details about CARMA NewsAccess are available at www.carma.com. Founded in Washington, D.C. more than two decades ago, CARMA International, Inc. is a pioneer and leader in the communications measurement industry. Using sophisticated proprietary software and specialized research methodologies, CARMA analysts maximize the effectiveness of communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. by providing information and strategic insights. CARMA is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Washington, D.C. with offices in London, New Delhi New Delhi (dĕl`ē), city (1991 pop. 294,149), capital of India and of Delhi state, N central India, on the right bank of the Yamuna River. , Paris, Sydney, Santiago, Tokyo and Toronto. For more information about CARMA, visit www.carma.com. |
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