CARFAX Joins Autobytel's Expanding AutoReachSM Ad Network.Vehicle History Information Industry Leader Continues AutoReach Growth IRVINE Irvine, town, Scotland Irvine (ûr`vĭn), town (1991 pop. 32,507), North Ayrshire, SW Scotland, on the Irvine River estuary. Industries include iron and brass foundries. Other products are chemicals, electric goods, and clothing. , Calif. -- Autobytel Autobytel, Inc. NASDAQ: ABTL is an Irvine, California, company and the largest online automotive marketplaces. Autobytel owns and operates websites including Autobytel.com, myRide.com, Autoweb.com, CarSmart.com, Car.com, and CarTV.com which facilitate car-shopping decisions. Inc. (Nasdaq: ABTL ABTL Association Belge des Technologues de Laboratoire ), a leading automotive marketing services company, today announced the addition of Carfax to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from the AutoReach Ad Network to Carfax, which is used by millions of used car buyers and sellers every year. Carfax is one of several automotive Web sites recently added to AutoReach, which includes The Enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, AutoMall.com, and Overstock.com, as it extends its reach across the automotive vertical. "We are very pleased to add Carfax to our AutoReach Ad Network, which now has grown to over 14 publishers. We anticipate that as the demand for more cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. and efficient ways to reach consumers grows, AutoReach's expansion - in both advertisers and publishers - will continue in 2009," said Autobytel President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jim Riesenbach. "The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the is well on its way to becoming the second largest medium for automotive advertisers - and with more and more consumers shopping for used vehicles in the current economic climate - we are pleased that AutoReach can offer publishers like Carfax increased opportunities to leverage this growth." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Riesenbach, AutoReach's mission is to provide in-market automotive publishers with on-target, high-value advertising campaigns in the growing online automotive market, while also providing automaker and automotive-related advertisers with added inventory to target more in-market automotive consumers more efficiently. "Carfax.com is one of the most popular automotive Web sites available today," said Larry Gamache, communications director at Carfax. "AutoReach advertisers can easily inform millions of consumers about products and services that meet the needs of our everyday lives." Carfax provides vehicle history information for buyers and sellers of used cars. Millions of in-market shoppers visit Carfax.com each month for information that adds peace of mind to their car buying decision. Using the unique 17-character vehicle identification number (VIN VIN Vulvar intraepithelial neoplasm, see there ) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and exemplifies Autobytel's focus of providing leading-edge automotive solutions for today's evolving web-savvy customers. Current publishers include such targeted sites as The Enthusiast Network, TheTruthAboutCars.com, ClassicCars.com, Automobile.com, RightAutos.com, Vast.com, AutoMall.com, Tenmagazines.com, Overstock.com, and now Carfax.com. Among the advertisers taking advantage of the network's reach are many of the major automotive manufacturers, automotive parts and accessories manufacturers, and top insurance companies. About Autobytel Inc. Autobytel Inc. (Nasdaq:ABTL) is an Internet automotive marketing services company that helps dealers and manufacturers sell cars and related products and services. The company owns and operates consumer-facing automotive websites, including its flagship site, MyRide.com([R],) which is designed to help consumers find, see, buy and learn anything related to automobiles. The company's other websites are: Autobytel.com([R]), Autoweb.com([R]), Car.com(sm), CarSmart.com([R]), AutoSite autosite /au·to·site/ (aw´to-sit) the larger, more normal member of asymmetrical conjoined twin fetuses, to which the parasite is attached. au·to·site n. .com([R]), and CarTV.com([R]). By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel seeks to provide dealerships with opportunities to connect with a steady, diverse stream of motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo , serious shoppers, while providing manufacturers with precision-targeted brand and product advertising opportunities. In addition to its websites, the company generates leads and advertising opportunities for dealers and automakers through its marketing network, which includes the AutoReach ad network, co-brands, such as ESPN.com, and marketing affiliates such as AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Edmunds and Kelly Blue Book. |
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