CAREER NOTES.SPANISH SKILLS IMPORTANT: If you've always thought French is the most important second language for business - after English - or were so aware of the prominence of Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. countries in the global marketplace that you believed Japanese is the second tongue for business, you're wrong. Instead, it's Spanish. Espanol. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study by Accountemps of 150 executives from the nation's top companies, 63 percent of those polled said Spanish is the most valuable second language in business. Even though they probably said it in English, there is no doubt about their choice. Japanese was second but had only 16 percent of the votes. Next was Chinese, at 11 percent; German, 4 percent; French, 2 percent; and others, 4 percent. Knowing Spanish counts not only in the international community but at home in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , where the Spanish-speaking population is growing. PR A HOT FIELD: It should come as no surprise to anyone in the media that more students are studying public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most than advertising. According to a study compiled by Louisiana State University Louisiana State University and Agricultural and Mechanical College, generally known as Louisiana State University or LSU, is a public, coeducational university located in Baton Rouge, Louisiana and the main campus of the Louisiana State University System. and Texas Tech University, there are 15,352 public relations students and 14,607 ad majors. And last year, 4,944 students got degrees in public relations compared to 4,470 in advertising. The results of the study are compiled in a 1997 national directory titled ``Where Shall I Go To Study Advertising and Public Relations?'' It's available for $5 from Advertising Education Publications, P.O. Box 4164, Lubbock, Texas “Lubbock” redirects here. For other uses, see Lubbock (disambiguation). Lubbock is the 10th-largest city in the state of Texas.[1] Located in the northwestern part of the state—a region known historically as the Llano Estacado 79409. GOOD READING: Here are excerpts of interest from two books that pertain to pertain to verb relate to, concern, refer to, regard, be part of, belong to, apply to, bear on, befit, be relevant to, be appropriate to, appertain to the world of work: ``In a half-century work life, there is plenty of time to reach your financial career horizons, no matter how distant. Where you are today is not nearly so important as where you want to be tomorrow, especially when what you are learning is part of a greater plan for the long-term success of your career.'' From: ``Career Smarts: Jobs with a Future,'' by Martin Yate (Ballantine, $12.95). ``What else will help organizations plan, articulate and implement change in ways they meet (downsizing (1) Converting mainframe and mini-based systems to client/server LANs. (2) To reduce equipment and associated costs by switching to a less-expensive system. (jargon) downsizing ) survivors' needs and address their concerns? We recommend . . . a complement of change leaders, including a change manager, change management team, change coach and human resources change agent.'' From: ``Survivors: How to Keep Your Best People on Board after Downsizing,'' by Gayle Caplan and Mary Teese (Davies-Black, $25). COACH'S TIP: No matter how well you adjust to the fact that you survived a massive layoff, be prepared for your next career move in case you don't survive the next one. |
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