CARE and ClickRewards Join Forces to Deliver Relief Aid to Kosovo Refugees; `ClickMiles for CARE' Relief Program Donates Frequent Flyer Miles to CARE's Efforts in the Balkans.ATLANTA--(BUSINESS WIRE)--May 18, 1999-- CARE, one of the world's largest relief and development organizations, and ClickRewards, the leading online shopping rewards Online shopping rewards portals are a type of reward website, with some also offering rewards for other actions, usually including registering with the website. The advent of online shopping has resulted in the development of a large number of rewards programs that offer program, today announced a collaborative effort to raise money to provide humanitarian relief to the mass exodus of Kosovo refugees Individuals who leave their native country for social, political, or religious reasons, or who are forced to leave as a result of any type of disaster, including war, political upheaval, and famine. . Visit CARE's home page at www.care.org. During the "ClickMiles for CARE" promotion, ClickRewards will generate support for CARE's humanitarian efforts by donating a number of ClickMiles equivalent to 10% of all ClickMiles earned in the ClickRewards shopping network during the weeks of May 17-May 31. In addition, CARE donors will receive one ClickMile for each dollar they contribute to CARE's Kosovo Emergency Response Fund during the month of May. ClickMiles are redeemable Redeemable Eligible for redemption under the terms of an indenture. one-to-one for frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons miles from eight leading airlines or for high-quality, brand name merchandise. "ClickRewards is an innovative way to support aid agencies like CARE," said Megan Meyer, CARE web site services manager. "By donating to CARE through ClickRewards, supporters not only help Kosovo refugees but also receive ClickMiles for their philanthropic phil·an·throp·ic also phil·an·throp·i·cal adj. 1. Of, relating to, or marked by philanthropy; humanitarian. 2. Organized to provide humanitarian or charitable assistance: contribution." "CARE is playing a crucial role in Kosovo by implementing emergency relief programs to meet the human needs in the Balkans," said West Shell, president and chief executive officer of Netcentives (parent company of ClickRewards). "We pride ourselves on developing online programs that help further important social goals, and we are confident that the 'ClickMiles for CARE' campaign will generate increased donations and awareness to CARE's efforts in Kosovo." CARE will inform its members of the promotion through its web site as well as the co-branded Web page describing the offer. ClickRewards will advertise "ClickMiles for CARE" to its member base of more than one million through an email and www.clickrewards.com. ClickRewards is regularly developing new relationships and opportunities with non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. that will allow its member base to donate their awards to the charity of their choice. About CARE CARE -- one of the world's largest relief and development organizations -- responds to the complex problem of reducing global poverty. CARE works in more than 60 countries worldwide and in 1998, touched the lives of 35.3 million people in Asia, Africa, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Eastern Europe Eastern Europe The countries of eastern Europe, especially those that were allied with the USSR in the Warsaw Pact, which was established in 1955 and dissolved in 1991. . In crisis situations, CARE responds with emergency relief -- often providing food or other desperately needed materials such as medical supplies. In developing countries during more normal times, CARE works alongside the people it helps to provide hope and opportunity where little existed. CARE's development program builds self-sufficiency by helping families meet their basic needs: income, education, family planning family planning Use of measures designed to regulate the number and spacing of children within a family, largely to curb population growth and ensure each family’s access to limited resources. and health services health services Managed care The benefits covered under a health contract . These programs help millions of men, women and children in their fight to overcome poverty and to build a better life. About ClickRewards ClickRewards (www.clickrewards.com) is the rewarding Online Shopping Network from Netcentives Incorporated, a leading provider of Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the loyalty, direct-marketing and promotion products to drive electronic commerce. A free membership program, ClickRewards now has over one million active members and fifty participating merchants. Leading e-retailers, including barnesandnoble.com, Beyond.com, E
RADE, garden.com, macy's.com, Music Boulevard, msn shopping,
OfficeMax.com, Preview Travel and Yahoo!, have awarded over
169,016,090 ClickMiles to Internet shoppers. ClickMiles are redeemable
one-for-one for frequent flyer miles, good for free travel from
American Airlines, British Airways, Continental Airlines, Delta Air
Lines, Northwest Airlines, TransWorld Airlines, United Airlines, and
US Airways.
ClickRewards is the exclusive Online Shopping Network to award
miles from these eight leading airlines. Don't want to fly? ClickMiles
can also be redeemed for Marriott Rewards(sm), National Car Rental or
brand-name goods and services from Bushnell, Braun, Omaha Steak
Company, Sony and others.
For more information on Netcentives or ClickRewards, please call
415/538-1888.
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