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CAPTAIN PLANET JOINS FORCES WITH LOCAL GROCER IN THE BATTLE TO SAVE ENVIRONMENT

 The World's First Environmental Superhero Will Be At
 The Waldbaum's Foodmart Eco Fair, May 25, in Hartford, Conn.
 SPRINGFIELD, Mass., April 23 /PRNewswire/ -- Captain Planet, star of the TBS Productions animated series "Captain Planet and the Planeteers" and the world's first eco-superhero, has teamed up with Waldbaum's Foodmart in the first line of defense for the protection of the environment. "When we put our Project Earth 1993 program together, we needed a modern-day superhero who young adults could relate to," said Donald L. Barsalou, group vice president at Waldbaum's Foodmart. "Of course, Captain Planet was the natural choice."
 Captain Planet is the ever-changing eco-hero from within our own Earth. With the help of his friends the Planeteers, five young people from around the globe, Captain Planet fights a constant battle against eco-villains out to destroy the world. Such fearsome and diabolical criminals as Hoggish Greedly, Looten Plunder and Sly Sludge, just to name a few, have all been thwarted in their attempts to ruin the world by Captain Planet and the Planeteers.
 Captain Planet has been instrumental in the creation of the Waldbaum's Foodmart "Project Earth 1993" handbook. This informative guide, given away free at every Waldbaum's Foodmart store, features "Planeteer Alerts." These special reports from Captain Planet and the Planeteers inform kids on how they can keep our planet from going to waste. "The power to save the planet is yours," says Captain Planet, referring to everyone's ability to help protect and conserve the environment.
 The "Project Earth 1993" handbook also features the "Making a World of Difference" Sweepstakes, allowing kids to win a variety of "Down to Earth" prizes from Waldbaum's Foodmart and Captain Planet. The grand prize is an all-expense-paid trip for two to Hollywood to Hanna-Barbera Studios to see a recording session of "Captain Planet and the Planeteers."
 To motivate kids to get involved in saving our planet, Captain Planet will make a personal appearance at the Waldbaum's Foodmart Project Earth 1993 Eco Fair. He'll lead environmental power talks every half hour. Energy conservation, recycling, reusing, and sharing are just some of the topics Captain Planet will cover. "Being more sensible about the way we use things -- we can all start by remembering to conserve, by using less -- turn off lights and electric appliances when they're not being used, don't leave water running, walk instead of driving, and show respect for the planet and all the other living things that share it with us," Captain Planet said in a recent interview.
 Captain Planet will also talk one-on-one with his fans, telling stories and answering their questions. Captain Planet will be handing out the Project Earth 1993 Eco Fair Science Fair Awards. Plus, he'll encourage everyone to visit the Captain Planet Carnival, filled with plenty of fun and Earth-friendly games and activities.
 The Waldbaum's Foodmart Project Earth 1993 Eco Fair will be held on Tuesday, May 25, from 10 a.m. until 4 p.m. at the Bushnell Memorial in Hartford, Conn. The Bushnell Memorial is at 166 Capitol Ave. Admission is free.
 Waldbaum's Foodmart is a grocery chain which operates 42 stores throughout Connecticut and western Massachusetts. And, according to Barsalou, as the tagline implies, Waldbaum's Foodmart really is "Picky, Picky, Picky About the Environment."
 -0- 4/23/93
 /NOTE: For additional information on the Eco Fair, Kids for Saving Earth (KSE) or Captain Planet -- or to schedule an interview with Don Barsalou, group VP of Waldbaum's Foodmart, CONTACT: Angela Butterfield, of Unique Concepts, 1-800-521-9317, for Waldbaum's Foodmart/


CO: Waldbaum's Foodmart ST: Connecticut, Massachusetts IN: ENV SU:

JG-DH -- DE019 -- 0208 04/23/93 15:42 EDT
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Date:Apr 23, 1993
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