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CAPITOL RECORDS ANNOUNCES MONUMENTAL MERGER WITH BEASTIE BOYS; LEGENDARY RAP GROUP'S NEW LABEL GRAND ROYAL ENTERS PARTNERSHIP WITH CAPITOL

 LOS ANGELES, Oct. 26 /PRNewswire/ -- At a recent jam-packed press conference held atop the Capitol Records Tower, the world famous record label that brought you the Beatles, announced that they have entered into a historic agreement to distribute, promote and market Grand Royal, the brand new record label, clothing conglomerate and publishing concern owned and operated by the Beastie Boys.
 The industry-shaking news was jointly announced by Gary Gersh, president and chief executive officer, Capitol Records, and his new golfing partner, Mike "Put Me Down For A 5" Diamond, chief executive, Bozack, Grand Royal Unlimited. Asked to comment, the reclusive Diamond mentioned only that, "I'd say Gersh really knows what's goin' on. Along artist development lines, I also hear that Gary's installing a driving range for artists only on top of the Tower here. That's what tipped the scales in Capitol's favor."
 The Beastie Boys are acknowledged as pioneers and popularizers of hip-hop. The band's 1986 debut, "Licensed To Ill," sold over 5 million copies and brought rap out of the closet and into middle American living rooms. Since then, they've released two brilliant albums for Capitol, "Paul's Boutique" (1989) and "Check Your Head" (1992).
 And now, with the formation of their Grand Royal label, the band hopes to release unique records that once again challenge but hopefully conquer the mainstream with music that reflects the not-so-mainstream and sometimes completely crazy personal tastes of the group's three members, Mike D., Adrock, and MCA.
 Grand Royal's first release, the "In Search of Manny" EP by the hip- hop flavored all-woman band, Luscious Jackson, has already been profiled to death by all the major music mags and earned the group mucho street cred. Unfortunately, the first pressing of the EP has already sold out, so as the first project under the agreement, Capitol will release the "Manny" EP. Also scheduled to drop early next year through Grand Royal/Capitol is the debut album by the Beastie Boys' longtime DJ, Hurricane, whose single "Stick 'Em Up," was already featured on the "B4" soundtrack. The album, produced by Hurricane, Mario Caldato and the Beastie Boys, spotlights Sendog from Cypress Hill on one track as well as Hurricane's hitherto undiscovered microphone skills set to typically fresh beats with a hardcore gangster twist. In addition, Grand Royal will re-release the Beastie Boys' "Cookie Puss" and "Pollywog Stew" EPs on one new album entitled, charmingly, "Some Old Bullshit."
 Until now, Grand Royal releases have been distributed haphazardly and independently. CEMA Distribution will now try their hand, but Grand Royal Head Honcho Diamond will be monitoring their performance very closely.
 Feeling somewhat embarrassed perhaps by the band's name and reputation -- Gersh tried to explain his decision to give the Beastie Boys, of all people, their own label and a sack of loot:
 "As much as we draw from the legendary past of Capitol, we are pursuing music for the 21st Century with an even greater zeal. Capitol's philosophies and attitudes about music are in synch with that of our new partners-- make it new, make it fresh, take chances. Plus, the Beastie Boys have been part of the Capitol family for years, so it was a `given' that we should expand that relationship by giving Grand Royal our support and a home where their creativity can thrive."
 Meanwhile, pulled away from a call with Chi Chi Rodriguez on his cellular for a brief moment, Diamond was able to add that, "This relationship with Capitol should help get some of our favorite music heard somewhere other that on our tour bus. We started Grand Royal last fall so that we'd have a place to release music that we loved. Gary is a big reason for us going with Capitol. He knows what Grand Royal is after and we thought that, if anywhere, Capitol would be the place where we could make things happen musically. Besides, Gersh also belongs to a lot of cool country clubs that I wouldn't mind playing."
 Best of all, fans already recognize that "Grand Royal," a slang expression originally coined by the great Biz Markie, stands for "Absolute Top Notch Quality Every Time." And they expect the same thing from the label. Armed with a new album set for April '94 release, a new magazine to be published this winter and many little weird EPs to come, you can be sure that the Beastie Boys and Grand Royal will not disappoint.
 -0- 10/26/93
 /CONTACT: Audrey Strahl, Capitol Records, 212-603-8714/


CO: Capitol Records; Grand Royal ST: California IN: ENT SU: JVN

NY-MF -- LA034 -- 2479 10/26/93 14:50 EDT
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Publication:PR Newswire
Date:Oct 26, 1993
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