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CAPITOL NOTEBOOK: TRAVEL PROS SURVEY SLOGANS TO TAP TOURISM.


Byline: Terri Hardy and Dorothy Korber

HOW to sell California as a visitor's paradise? That's the hot question for the California Travel and Tourism Commission these days. So the commissioners took a look at how California's competitors - those other 49 states - are pitching themselves.

The results were revealed during the annual California Conference on Tourism last week in Sacramento. Five hundred travel pros - including dozens from tourist-hungry Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  County - gathered in the capital to compare notes and assess their competitors.

Not every state has California's gloss and sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
. Here are some slogans from other states, which a California tourism official claims to have culled from the Internet:

Alabama: ``Come Feel Better About Your Own State.''

Colorado: ``If You Don't Ski, Don't Bother.''

Montana: ``Home of the Big Sky, the Unabomber, and Little Else.''

So, what's the Golden State's new sales pitch?

``California - find yourself here.'' (Sure. But you'll need a Thomas Guide Thomas Guide is the title of a series of paperback, spiral-bound atlases featuring detailed street maps of various large metropolitan areas in the United States, in the metro areas of Boise, Las Vegas, Los Angeles, Oakland, Phoenix, Portland, Reno-Tahoe, Sacramento, Salem, San  to find anything else.)

Big guns

State Sen. Richard Polanco Richard G. Polanco, is a former California State Senate Majority leader and member of the California State Assembly. He is known for his significant efforts in increasing Latino representation in the California Legislature. , D-Los Angeles, wants California to become the first state in the nation to take on gun manufacturers in a product liability suit - just like the recent legal action taken against Big Tobacco.

If California Attorney General The California Attorney General is the State Attorney General of the government of the state of California in the USA. The officer's duty is to ensure that "the laws of the state are uniformly and adequately enforced" (California Constitution, Article V, Section 13.  Bill Lockyer William Westwood "Bill" Lockyer (born May 8, 1941) is the current State Treasurer of California. Prior to this, he served as California's Attorney General and head of the Department of Justice for the U.S. state of California.  agrees, it could mean that the state would recoup money to treat gunshot victims as well as prosecution costs.

Bill Mabie, a Polanco spokesman, said gun manufacturers should be taken to task for not doing more to make their weapons safe. He said that's especially true of manufacturers of inexpensive Saturday night specials Saturday Night Special

A slang term used to refer to a surprise takeover attempt.

Notes:
The term alludes to the fact that many takeover bids are announced over the weekend in order to avoid too much publicity.
 - most of which are made in an area of Southern California called the Ring of Fire.

New Orleans, Chicago and Dade County in Florida already have filed such suits, and Mabie said there is the expectation that it will become a trend across the country. So Polanco thinks now is a good time for California to act.

``The senator's hope is that California should lead the way,'' Mabie said. ``We don't want to be a Johnny-come-lately, like we were in the tobacco suits.''

Lickety-split

Imagine hurtling toward San Francisco on a high-speed train, watching the vast Central Valley roll by at 200 mph. You'd make the trip from Los Angeles in under three hours. The price tag? Around $23.3 billion.

That's the estimated cost for a new railway system that would race up and down California's spine, according to estimates reported at a recent meeting of the California High-Speed Rail The California High-Speed Rail project is a proposed high-speed rail system in the state of California. The system is being planned by the California High-Speed Rail Authority, which will design, build, and operate the system.  Authority. Proponents plan to put the idea before the voters on the November 2000 ballot.

Just think: Fresno in 90 minutes!

Bills to watch

Assemblyman Wally Knox, D-Los Angeles, has introduced a bill, AB 208, that would require life imprisonment Imprisonment
See also Isolation.

Alcatraz Island

former federal maximum security penitentiary, near San Francisco; “escapeproof.” [Am. Hist.: Flexner, 218]

Altmark, the

German prison ship in World War II. [Br. Hist.
 without parole for murders stemming from the victim's gender, sexual orientation sexual orientation
n.
The direction of one's sexual interest toward members of the same, opposite, or both sexes, especially a direction seen to be dictated by physiologic rather than sociologic forces.
 or disability. Such stiff sentences already are applied to killings reflecting racial or religious hatred. . . . Assemblyman Scott Wildman, D-Glendale, introduced legislation Friday to protect communities from renegade bounty hunters. Wildman proposes that bounty hunters should be required to give local law enforcement officials notification before entering private property in search of a suspected fugitive. . . . Wildman also introduced a measure designed to control the misuse of hand-held laser pointers. . . . Assemblywoman Sheila Kuehl, D-Encino, has reintroduced a bill to protect students from gay bashing.
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:VIEWPOINT
Publication:Daily News (Los Angeles, CA)
Date:Jan 31, 1999
Words:538
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