CAP Ventures Releases New Selling Tool for the On-Demand Printing Market.NORWELL, Mass.--(BUSINESS WIRE)--March 8, 1999--As the on-demand market matures, digital document service providers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the knowledge gained over the last several years about the most effective applications and sales processes A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. for success in this dynamic market. CAP Ventures' new report, Targeting Vertical Markets: The On-Demand Opportunity, is an excellent tool for executives and sales personnel in addressing one of the key lessons learned in the on-demand printing See print on demand. industry. It addresses the need to approach customers as a supplier partner by offering solutions that address specific business needs. Targeting Vertical Markets: The On-Demand Opportunity takes an in-depth look at six key target markets, and includes case studies of successful service providers in each industry segment: -0-
--Education and Training
--Financial Services
--Federal Government
--Insurance
--Pharmaceutical
--Software Documentation
-0- "These in-depth reviews will jump-start print providers' sales efforts by providing a solid industry overview, identifying trends and issues, and offering sales and marketing techniques, including Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the prospecting", says Cary Sherburne, Director of CAP Ventures' Document Outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. Consulting Service Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" . "This tool will help sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a and representatives identify who to call on, and what to say when they get to the front door." Targeting Vertical Markets: The On-Demand Opportunity is available as a stand-alone publication, or with a day of consulting from a CAP Ventures' industry expert to help build a market strategy. For digital document service providers with multiple locations and large sales forces, CAP Ventures has a program in place that will allow rapid distribution of the information through the organization. The base price is US$ 495.00 For more information, contact CAP Ventures Publications: Phone: 781-871-9000 x123 E-mail: pubs@capv.com Internet: www.capv.com/pubs CAP Ventures is the leading worldwide strategic consulting and market research firm serving the document software, electronic imaging, document management, and digital printing and publishing industries. CAP Ventures provides technology advice and market insights for vendors, manufacturers and corporate users through custom and subscription consulting, market research, seminars, training, industry conferences, trade shows and publications. CAP Ventures is included on the Inc. 500 list of America's fastest growing private companies for both 1997 and 1998. Website: http:\\www.capv.com |
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