CAP Ventures Launches Commercial Digital Display Systems Study.

Business Editors/High-Tech Writers

NORWELL, Mass.--(BUSINESS WIRE)--March 17, 2004

CAP Ventures announces a new study to understand the growing opportunities for electronic displays and narrowcasting networks in commercial environments. The document entitled Commercial Digital Display Systems: The Worldwide Market Outlook for Narrowcasting will provide detailed research, forecasts, and analysis on key segments of the commercial market for display technology and services, including:

-- Digital signage 

-- In-store TV

-- Corporate communications 

-- Command & security centers

"Unlike the consumer market, commercial implementations are driven by business factors such as improvements in sales, customer service, productivity, security, or communications," commented Jeff Hayes, a Director at CAP Ventures. "The commercial market provides significant opportunities for revenue streams beyond the hardware, including integration, maintenance, content development, and operations."

CAP Ventures' research will provide technology vendors and service providers with critical information to support their product planning, marketing efforts, and ability to attract new capital investments. It will also contain insights and analysis for corporate IT professionals responsible for implementing digital signage, media management, and visual communications services.

"This study builds on our landmark report on narrowcasting in 2002," noted Norman McLeod, a Project Manager at CAP Ventures. "Since this report was released, there have been dramatic advances in display technology, network infrastructure, components, and software for creating, managing, distributing, and displaying digital images and video content."

The study will include a detailed forecast and extensive new research with vendors, integrators, and end-users that includes:

-- Case studies of early implementations

-- 400 interviews with brand managers, advertising executives,

and IT/operations managers

-- Interviews with systems integrators

-- Profiles of leading technology vendors and service providers

-- Sign and display audits at over 100 retail stores,

transportation centers, hospitality environments, and

professional services locations

To learn more about the study or to sign up as a client, please contact Stewart MacDonald at [phone] or via e-mail at [e-mail]. Early subscriber discounts are available until May 30, 2004.

CAP Ventures is a strategic consulting firm for providers and users of business and visual communication technologies and services. We deliver key research, analysis, forecasting, benchmarking, and strategy recommendations to make a competitive difference in our clients' businesses. Additional information about CAP Ventures is available on the Web at www.capv.com.