CANON INTRODUCES ELURA 40MC DV CAMCORDER.Canon U.S.A., Inc., a subsidiary of Canon, Inc. (NYSE NYSE
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CAJ Canaima, Venezuela (Airport Code) ), Lake Success, N.Y., and a leader in analog and digital cameras and camcorders, has introduced the new Elura 40MC DV camcorder, a true hybrid digital imaging device offering three distinct recording modes - Digital Video, Motion-JPEG (MJPEG MJPEG Motion Joint Photographic Experts Group ) video clips for sending video messages via email and Digital Photo for XGA (EXtended Graphics Array) A screen resolution of 1,024x768 pixels. The term stems from IBM's XGA display standard introduced in 1990, which extended VGA to 132-column text and interlaced 1,024x768x256 resolution. XGA-2 later added non-interlaced 1,024x768x64K. resolution digital still images.
In addition, when connected directly to the Canon CP-10 Card Photo Printer, users can instantly print high-quality photos without the use of a computer. The Elura 40MC is designed to be a multipurpose mul·ti·pur·pose
Designed or used for several purposes: a multipurpose room; multipurpose software.
Adjective digital imaging device and its remarkable small size and weight make it the ideal companion for home, travel and business use.
"The new Elura 40MC is an excellent example of how Canon is using its imaging and printing expertise to combine movie, photo and output capabilities into a single imaging product," said Yukiaki Hashimoto, vice president and general manager, Photographic Products Group, Canon U.S.A. "The flexibility of this camcorder will enhance the experience of shooting and sharing digital images through TV, the Internet and now printing photos at home," added Mr. Hashimoto.
Three Recording Modes
1. Digital Video
The Canon Elura 40MC captures up to 2 hours of high-quality digital video with digital stereo sound when using an 80-minute MiniDV tape.
2. Digital Photo
A built-in memory card slot A socket for inserting a printed circuit board or a PC Card (CardBus card). See PC Card. accepts either a Secure Digital (SD) or Multimedia (MMC See MultiMediaCard and Microsoft Management Console. ) card for recording digital photos. Selectable picture-quality modes include XGA (1024x768) and VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions. (640x480) resolution in standard, fine and super-fine compression modes making it possible for users to choose the image quality that best suits their needs. Digital photos can also be recorded to the MiniDV tape where each is recorded for approximately 6 seconds with digital stereo audio and combined with the video for variety.
Users can record short video clips such as birthday greetings, business reminders and holiday wishes and attach them to email and send them over the Internet. Clips are stored on an SD or MMC memory card and length options include 10 seconds at 320x240 resolution or 30 seconds at 160x120 resolution.
Print Digital Photos Anywhere, Anytime
The Canon Elura 40MC is the world's first DV camcorder to include a Direct Print feature, which allows users to connect directly to the Canon CP-10 Card Photo Printer and instantly print wallet-sized photos. Once connected with the supplied USB USB
in full Universal Serial Bus
Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. cable the user selects the image, cropping options, quantity of prints and other details such as with or without a border or optional photo paper for a sheet of 8 miniature photo stickers. The CP-10 Card Photo Printer is great for family fun and practical enough for the office, and its small size and weight make it easy to carry to a party or on vacation.
Beyond its diverse recording capabilities, the high-quality video and digital photos produced with the Elura 40MC can be attributed to a number of key design features including a new 1/6-inch, 680,000 pixel CCD CCD
in full charge-coupled device
Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device. image sensor An image sensor is a device that converts a visual image to an electric signal. It is used chiefly in digital cameras and other imaging devices. It is usually an array of charge-coupled devices (CCD) or CMOS sensors such as active-pixel sensors. and dual image processor, improving the color reproduction for TV playback and printing color photos.
In addition, a new, miniature 10x optical zoom Changing the focal length of a camera by adjusting the physical zoom lens. All zoom lenses in film cameras and digital single lens reflex (DSLR) cameras are optical zoom. Digital point-and-shoot cameras as well as consumer and prosumer video camcorders have optical zoom, but they also lens, developed through the company's expertise in designing lenses for 35mm and broadcast TV cameras, further enhances the image quality of video and digital photos, rendering amazing detail and contrast. An integrated digital zoom Simulating a longer focal length in a digital camera via software. The digital zoom is accomplished via image enhancement software within the camera itself rather than the inherent mechanics of the physical zoom lens. For more details, see optical zoom. extends the camcorder's magnification to either 40x or 200x bringing even the most distant subject up-close. The camcorder's advanced Image Stabilizer stabilizer: see airplane. complements the powerful zoom by instantly compensating for unwanted tiny camera movement, providing smooth and steady video, even at the full telephoto zoom setting.
Composing low and high angle shots and self-portraits is easy and fun with the rotating 2-inch, color view screen. The screen is also useful for instant playback of recorded images or tucks away neatly when the eyecup eyecup /eye·cup/ (-kup)
1. a small vessel for application of cleansing or medicated solution to the exposed area of the eyeball.
2. optic cup (2).
1. color-viewfinder is preferred.
Image Control and Special Effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques.
The Elura 40MC will satisfy any user, from the most experienced videomaker to the beginner. Beyond being fully automatic for point and shoot simplicity, the camcorder has a wide assortment of manual controls including focus, exposure lock, white balance and shutter speed control. The Auto Exposure (AE) Shift feature lets the user select how light or dark the camcorder sets the automatic exposure level.
While the Auto mode is fine for most shooting situations, the camcorder includes a variety of pre-programmed auto exposure modes, each carefully designed to deliver the best results under special shooting conditions. They include Sports, Portrait, Spotlight, Sand & Snow, Low Light and the newly added Night mode. Night mode allows users to see and shoot color video in virtual darkness. Functioning similar to "night vision" in certain binoculars and other optical devices, the Night mode provides a clear, color image of subjects in darkness. Opposed to other brands that place a "green tint" over a monochrome image, Canon's Night mode lets the user see and record in color. In fact, due to automatic adjustments made in the camcorder, Night mode can remain on in any lighting condition.
A variety of special effects make it easy to exercise creativity and change the look of the video image. Special effects include Art, Black & White, Sepia, Mosaic, Ball, Cube, Wave, Color Mask or Mirror. Fade effects, which create unique scene transitions, include Wipe, Corner, Jump, Flip, Puzzle, Zig Zag Zig Zag
A technical analysis indicator that filters out changes in an underlying plot that are less than a specified amount.
In other words, it helps to show only significant changes.
See also: Indicator, Technical Analysis , Beam, Tide, Fade Trigger and standard Black.
The Elura 40MC even includes a Stitch Assist feature for creating 360-degree panoramic still images. The feature makes it easy to align and record successive still images in a 360-degree loop. Using the supplied Photo Stitch software users can transfer the images to a computer where the software will seamlessly crop, align, and overlap the individual images to form one extra wide-angle panoramic image.
On Board Interface Terminals
To ensure versatility and maximum connectivity the Elura 40MC camera body is packed with a variety of A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and terminals eliminating any screw-on adapters that could be misplaced mis·place
tr.v. mis·placed, mis·plac·ing, mis·plac·es
a. To put into a wrong place: misplace punctuation in a sentence.
b. or broken. A standard In/Out terminal permits connecting to a TV or VCR VCR: see videocassette recorder.
in full videocassette recorder
Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. , copying old analog videos to a MiniDV tape, converting analog signals to digital for transferring to a computer, A/V insert and audio dubbing. Additionally, it includes Firewire and USB terminals for interfacing with a PC or the Canon CP-10 Card Photo Printer among others.
- Built-In Microphone Terminal
- Integrated Speaker
- Photo Search/Date Search
- Time Code
- 16:9 Wide Screen Mode
- Self Timer
- Confirming/Warning Beeps
- Record Search/Review
- LANC LANC Local Application Control Bus System (Sony)
LANC Lan Controller Terminal
- Zero Set Memory
Included Software Adds Value and Entertainment
The Elura 40MC kit includes two CDs with a suite of helpful software for image management and editing. The Canon Digital Video Solutions CD includes the following: ZoomBrowser EX (Windows) and ImageBrowser (Mac) that make it easy to download, organize, browse and resize Verb 1. resize - change the size of; make the size more appropriate
size - make to a size; bring to a suitable size
rescale - establish on a new scale digital photos for email; Photo Record, a printing utility that makes it easy to add frames and captions to the images and arrange a page layout for printing and Photo Stitch that makes it easy to import a series of still images and create an extra wide-angle panoramic digital photo. Another CD includes Photo Impression by ArcSoft that makes it easy to apply special effects to digital photos, edit them or place them into greeting cards or calendars. Video Impression, also by Arcsoft, provides tools for editing and applying special effects to videos or attaching them to email.
The Kit Contents
The Canon Elura 40MC comes complete as a kit which includes the camcorder, Battery pack NB-2L, AC adapter CA-PS700, Battery Charger CB-2LT, USB Cable, 8MB SD Memory Card SDC-8M, Wireless Remote WL-D77, S-Video cable S-150, Stereo Video Cable STV-250 and USB Cable. The Application Software CD-ROM CD-ROM: see compact disc.
in full compact disc read-only memory
Type of computer storage medium that is read optically (e.g., by a laser). included in the kit offers a USB Driver, ZoomBrowser EX (Windows) and ImageBrowser (Mac), Photo Stitch, Photo Record (Windows), ArcSoft Photo Impression and ArcSoft Video Impression.
The Canon Elura 40MC DV camcorder kit is available at dealers nationwide and has an estimated retail price of $999.00. The camcorder kit is also be bundled with the Canon CP-10 Card Photo Printer and has an estimated retail price of $1198.00.
Canon will continue to promote the benefits of digital imaging and video through the launch of new digital camcorders which support the new Exif Print (Exif 2.2) standard. This standard, designed to optimize printing quality, is expected to gain worldwide acceptance over the next 12 months. In addition to supporting Exif Print with new digital camcorders including the Elura 40MC, Canon intends to broaden support for Exif Print across its imaging product ranges to include devices such as digital cameras, photo printers, multi-functional products in the future.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. In 2001, the company was listed as one of Fortune's Most Admired Companies in America, and was ranked # 41 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking third overall in the U.S. in 2001, with global revenues of $26 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations.
For more information, visit http://www.usa.canon.com or call 212/527-8811 or 1-800-OK-CANON.