CANDY-COATED ACQUISITION; CRACKER JACK NEW PRIZE FOR FRITO-LAY.Byline: Mark Williams Mark Williams is the name of the following people: Great Britain
Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. The prize in every box of Cracker Jack Crack·er Jack A trademark used for a candied popcorn confection. now belongs to Frito-Lay Co. Borden Foods Corp. will sell the candy-coated popcorn and peanut mix, which was introduced 104 years ago, to Frito-Lay, the companies said Wednesday. Terms were not disclosed. As one of the few brand names that has become part of pop culture, largely through the lyrics of ``Take Me Out to the Ballgame,'' the Pepsico unit saw Cracker Jack as a natural fit with its Lay's, Doritos and Cheetos brands. Columbus-based Borden, which bought Cracker Jack in 1964, wants to focus on pasta and other grain-based foods. Cracker Jack was first sold to the public at the 1893 Chicago World's Fair Chicago has hosted two World's Fairs
CAPTION(S): Photo Photo: (Color) No caption (Cracker Jacks) 
I must say your prizes are crappy, you used to <br>put nice toy prizes in your packages, now it is<br>a tiny booklet, which is el cheapo. |
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