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CANDY THAT'S LASTED : TOOTSIE ROLL A FAVORITE FOR 100 YEARS.


Byline: Hillary Chura Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 

At 76 years old, Melvin Gordon is like a kid in a candy store, snatching pieces of gooey See GUI.  Tootsie toot·sie  
n. Slang
1. Toots.

2. A girl or young woman.

3. or toot·sy A person's foot.



[Origin unknown.
 Roll from the assembly line and savoring the taste.

``There's nothing like a hot Tootsie Roll,'' the chairman of Tootsie Roll Industries Tootsie Roll Industries (NYSE: TR) is a manufacturer of confectionery in the United States. Its best-known products have been Tootsie Rolls (chewy chocolate-flavoured candies), and Tootsie Pops (hard candy lollipops filled with chewy chocolate-flavoured Tootsie Rolls).  Inc. says as he licks the oozing oozing

exudation of fluid.
 candy from his fingers.

It's been 100 years since candy maker Leo Leo, in astronomy
Leo [Lat.,=the lion], northern constellation lying S of Ursa Major and on the ecliptic (apparent path of the sun through the heavens) between Cancer and Virgo; it is one of the constellations of the zodiac.
 Hirshfield came up with the treat and named it for his 5-year-old daughter, Clara, his little Tootsie.

Now, Tootsie Roll makes enough candy each year to stretch from the Earth to the moon From the Earth to the Moon

Verne tale of a group who have a monster gun cast to shoot them to the moon. [Fr. Lit.: WB 13:650]

See : Astronautics
 and back.

Tootsie Roll's main product - a concoction of sugar, milk, corn syrup and cocoa - has endured during a general slump in the candy bar industry, as have its other treats, including Mason Dots, Charleston Chews, Sugar Daddys and Charms Blow-Pops.

Total company sales exceeded $300 million last year - making it the No. 6 candy maker in the United States, says company President Ellen Gordon.

Success hasn't stopped Tootsie Roll from being run like a family business by the Gordons, who own a controlling stake in the company.

They greet employees by name at the company's Chicago plant and allow the 1,700 workers at five plants to eat their fill of sweets while on the job.

The company has paid dividends for 53 years, increased sales each year for the past 19 years and boosted earnings annually for the past 14.

As for the Tootsie Roll, much of its continued success is attributed to its low price - individual Tootsie Rolls still sell for 1 cent, taste and low-fat heritage.

Gone are the days where some Tootsie Rolls came with peanuts or raisins, but the basic Tootsie Roll endures.

``Nothing can happen to a Tootsie Roll. We have some that were made in 1938 that we still eat,'' Gordon says. ``If you can't bite it when it's that old, you certainly can lick it.''

CAPTION(S):

Photo

Photo: (color) Tootsie Roll President Ellen Gordon shows of f shelves filled with treats made by the Chicago company.

Associated Press
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Article Type:Statistical Data Included
Geographic Code:1USA
Date:Jun 22, 1996
Words:346
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