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CANDIE'S TO MARKET ASPEN FOOTWEAR

 NEW YORK, Jan. 6 /PRNewswire/ -- Candie's, Inc., (NASDAQ-NMS: CAND, CANDU), owner and marketer of the CANDIE'S brand, announced today that it has signed an exclusive agreement with Aspen Licensing Corp. to produce and market men's, women's and children's footwear under the ASPEN label. Aspen Licensing Corp., located in West Palm Beach, Fla., owns, licenses and markets the ASPEN trademark in a wide variety of categories, including men's, women's and children's apparel, accessories and fragrances.
 The line will focus on rugged, outdoor inspired looks including hikers, loggers and pole climbers and will be priced to retail between $20 and $60. The collection will be marketed towards mid-level department and specialty stores. The line is scheduled to debut in February at the WSA show in Las Vegas.
 The men's product will be produced by the Company's Bright Star Footwear, Inc. division. Bright Star is one of the country's leading suppliers of men's outdoor footwear and workboots, with footwear shipments of over $65 million at retail in 1993.
 According to Neil Cole, Chairman and CEO of Candie's, Inc., "The ASPEN brand name has a natural appeal. The outdoor market has become a dominant category in not only footwear but apparel in general. We felt the ASPEN name, with its built in consumer association and awareness would be the right vehicle for our rugged outdoor footwear. ASPEN offers an entire fashion concept for this outdoor lifestyle, and we believe our footwear will play a major role within the collection."
 Allan Metsky, Vice President of the Aspen Licensing Corp, said, "We are pleased to have Candie's, Inc. join our growing family of licensees. Aside from their strong sourcing and design capabilities, we believe they are one of the premier marketers in the footwear industry."
 Coty, owner and marketer of the Aspen brand in fragrances, enjoyed sales in excess of $25 million in men's and women's colognes in 1993. The brand is currently being supported by over $5 million in national television and print advertising in leading fashion magazines.
 Candie's, Inc., designs, markets, imports and distributes a variety of fashion and casual footwear under the CANDIE'S trademark, as well as several other trademarks.
 -0- 1/6/94
 /CONTACT: Darl Marder, VP Marketing of Candie's, 212-869-8725; or Melissa Wilmoth of Cameron Associates, 212-644-9560/
 (CAND)


CO: Candies, Inc. ST: New York IN: TEX SU:

MP-WB -- NY068 -- 9786 01/06/94 13:12 EST
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Publication:PR Newswire
Date:Jan 6, 1994
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