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CANCOM, DIGITAL RENAISSANCE FORM NEW MEDIA ALLIANCE.


MISSISSAUGA, ONTARIO--(BUSINESS WIRE)--JULY 19, 1995--CANADIAN SATELLITE (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
, ME: SAT) Cancom announced today that it has formed a strategic alliance with Digital Renaissance Inc. of Toronto and has also agreed to invest $300,000 in the company in the form of a convertible demand debenture. The alliance commits the two companies to assist in the marketing of each others products and services, product and market development in new media technologies, and access to each others expertise in emerging technologies and distribution.

"It's a strategic alliance that will help us develop a broader range of products and opportunities for our customers, and keep us at the forefront of the coming tidal wave tidal wave, term properly applied to the crest of a tide as it moves around the earth. The wavelike upstream rush of water caused by the incoming tide in some locations is known as a tidal bore.  of new media opportunities where computers and broadcasting converge", says Cancom President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Alain Gourd gourd (gôrd, grd), common name for some members of the Cucurbitaceae, a family of plants whose range includes all tropical and subtropical areas and extends into the temperate zones. .

Launched in 1990, Digital Renaissance Inc. is a new media engineering company that develops and applies a broad range of network multimedia technologies for the telecommunications, broadcasting and computing industries. These applications include interactive networking, server architectures and related software, touch-screen kiosks and CD-ROM's. Digital Renaissance also creates client-specific multimedia applications for leading organizations in both the public and private sectors.

The company was recently signed on as a development partner by Digital Equipment Corporation of Shrewsury, Massachussets, in the development of software and related products for Digital's line of video servers. Other recent projects include the development of interactive broadband applications for MediaLinx Interactive Inc. (a subsidiary of some of Canada's largest telecommunications companies, including BCE BCE
abbr.
1. Bachelor of Chemical Engineering

2. Bachelor of Civil Engineering



BCE

Abbreviation for before the Common Era.
, NBTel, BCTel and Bell Ontario); a pilot interactive employee communications and training network for the Royal Bank of Canada Bank of Canada

Canada's central bank, established under the Bank of Canada Act (1934). It was founded during the Great Depression to regulate credit and currency. The Bank acts as the Canadian government's fiscal agent and has the sole right to issue paper money.
; an interactive CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 version of Rogers Communications Rogers Communications Inc. (TSX: RCI.A, TSX: RCI.B, NYSE: RCI) is one of Canada's largest communications companies, particularly in the field of wireless communications and cable television, with additional telecommunications and mass media assets. Edward S.  Inc.'s annual report., and a touch-screen kiosk and consumer CD-ROM for the National Aviation Museum in Ottawa.

In 1994 VARBusiness Magazine named Digital Renaissance one of North America's top value-added resellers of technology solutions, and one of the top five multimedia integrators.

For Cancom, Digital Renaissance represents a strategic opening into several marketplaces, most notably LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  and WAN distribution, video server distribution and cable to PC connectivity. It also represents a significant investment opportunity, since the debenture can be converted into a 10 percent share in the equity of the company. Digital Renaissance is well-regarded in the industry and presents good growth potential.

For Digital Renaissance, the alliance provides access to management expertise, strategic direction and distribution potential. "The company sees the alliance as one that presents significant benefits in all aspects of its operations", says president Keith Kocho. "This alliance with Cancom provides us with a solid base for assistance as we develop new markets, and also with experience and counsel as we grow."

Cancom's Broadcast Division, Canada's leading satellite distributor of broadcast signals, delivers television and radio signals to more than 2,600 cable systems. Its Business Division, the leading supplier of satellite-based business networks in the country, offers two-way and messaging and tracking services for the transportation industry, and interactive distance learning.

CONTACT: Claude Lewis

Executive Vice President

(905) 272-6601

or

Patricia Dumas

Director, Communications and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  

(905) 272-6603/ (613) 232-4814

pdumas@inforamp.net

or

Keith Kocho

President, Digital Renaissance

(416) 593-5070 ext. 202

email: kk@passport.ca REPEATS: New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 212-575-8822 or 800-221-2462; Boston 617-330-5311 or
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 19, 1995
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