CAN COKE QUENCH LOCAL WATER THIRST?Byline: Ben Sullivan Daily News Staff Writer For years Coca-Cola Coca-Cola soft drink found throughout the world. [Trademarks:Crowley Trade, 115] See : Ubiquity Co. executives have told the world that after water, Coke is the most consumed con·sume v. con·sumed, con·sum·ing, con·sumes v.tr. 1. To take in as food; eat or drink up. See Synonyms at eat. 2. a. beverage on the planet. So it should come as no shock that the company has launched its own line of water called Dasani Dasani (pronounced [dəˈsɑːni]) is a popular brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). , a name that means absolutely nothing for a drink with no taste. The move is an effort by Atlanta-based Coke to grab a chunk of the nation's $4 billion-plus market for bottled water, one of the fastest growing segments of the beverage industry. But in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , the country' most aquaphilic market, will Coke water fly? ``Hard to say,'' said Karl Jacob Jacob (jā`kəb), in the Bible, ancestor of the Hebrews, the younger of Isaac and Rebecca's twin sons; the older was Esau. In exchange for a bowl of lentil soup, Jacob obtained Esau's birthright and, with his mother's help, received the blessing , manager of Milano's Italian Kitchen in Woodland Hills. Milano's customers often wash down their meals with bottled water, he said Tuesday, ``But we already offer Pelegrino and have our own filtered water.'' Still, Jacob noted, ``If Coke wants to come out and market and advertise, it'll probably sell.'' Coke officials admit that in a field already occupied by the likes of Evian, PepsiCo's Aquafina and others, sustained marketing will be crucial to Dasani's success. Leaving nothing to chance, even the product's name is the result of months of market research. Dasani has no meaning in and of itself, Coke says, but implies a clean, fresh taste. The water's blue plastic bottles are meant to reinforce that notion. ``With any consumer product, marketing is key,'' said Bob Phillips Robert Leon (Bob) Phillips (born June 23, 1951) is an American television journalist best known for his long-running program Texas Country Reporter. In 2005 Phillips was inducted into the Silver Circle of the Lone Star Chapter of the National Academy of Television Arts and , a spokesman for Coca-Cola Bottling Co. of Southern California. Phillips' firm will package and distribute Dasani in Southern California and Nevada, he said. He would not discuss how much water the firm expects to sell. That information is ``proprietary,'' Phillips said, like the source of Dasani itself. All Coke will cop to is that the noncarbonated drink is filtered through reverse osmosis reverse osmosis n. The movement of a solvent in the opposite direction from osmosis in such a manner that the solvent moves from a solution of greater concentration through a membrane to a solution of lesser concentration. and has a few minerals added for taste. ``We have a product that's got great taste,'' Phillips said. ``We're committed to making it a success.'' CAPTION(S): Photo PHOTO (Color) no caption (Dasani bottled water) |
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