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CAMPBELL SOUP SIGNS TOP FIGURE SKATERS FOR NEW CAMPAIGN; BRIGHTEST U.S. STARS TO BE FEATURED IN NATIONAL CAMPAIGN FOR TOMATO SOUP

 CAMPBELL SOUP SIGNS TOP FIGURE SKATERS FOR NEW CAMPAIGN; BRIGHTEST U.S. STARS TO BE FEATURED IN NATIONAL CAMPAIGN FOR TOMATO SOUP
 CAMDEN, N.J., Jan. 9 /PRNewswire/ -- Campbell Soup Company (NYSE: CPB) today announced it has signed a major agreement with the U.S. Figure Skating Association (USFSA) and top skaters on the U.S. Figure Skating Team in which skaters will appear in a national advertising and marketing campaign for "Campbell's" Tomato Soup beginning in February.
 The 1992 Winter Olympics in Albertville, France, begin Feb. 8.
 Skaters to be featured in the campaign include the brightest stars on the U.S. Team: Kristi Yamaguchi, 1991 Ladies' World Champion; Tonia Harding, 1991 U.S. Ladies' Champion; Todd Eldredge, 1990 and 1991 U.S. Men's Champion; and Christopher Bowman, 1989 U.S. Men's Champion. All are competing in the 1992 U.S. National Figure Skating Championships this week in Orlando, Fla.
 The skaters will appear in television advertising and point-of-sale materials for Campbell's Tomato Soup. The commercials will suggest ways to use tomato soup as a base for hearty, main-dish soups, such as adding cooked chicken, rice or vegetables to a can of tomato soup.
 The skaters also will be featured in a national sweepstakes to win one of 30 trips for four to a performance of the Campbell's Soups 1992 Tour of Olympic and World Figure Skating Champions. The tour is a travelling exposition of the greatest figure skaters in the world and will visit 30 U.S. cities this spring.
 Campbell's Soups have been involved with figure skating since 1982, when it became the first national sponsor of the U.S. Figure Skating Team. That sponsorship has continued through to the present. Campbell's Soups also were the official soups of the 1984 Winter Olympics in Sarajevo, Yugoslavia, a further tie-in of Campbell's figure skating sponsorship.
 /delval/
 -0- 1/9/92
 /CONTACT: Kevin Lowery of Campbell Soup, 609-342-8533/
 (CPB) CO: Campbell Soup Company ST: New Jersey IN: FOD SU:


MP-MK -- PH002 -- 8121 01/09/92 10:09 EST
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Publication:PR Newswire
Date:Jan 9, 1992
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