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CAMPBELL INTRODUCES NEW GOLDEN CORN SOUP; AMERICA'S FAVORITE SOUP & VEGETABLE TEAM UP IN NEW VARIETY

             CAMPBELL INTRODUCES NEW GOLDEN CORN SOUP;
    AMERICA'S FAVORITE SOUP & VEGETABLE TEAM UP IN NEW VARIETY
    CAMDEN, N.J., Sept. 24 /PRNewswire/ -- Campbell Soup Company (NYSE: CPB) has introduced Golden Corn Soup, a new condensed soup featuring whole kernels of golden corn in a delicate, white pepper seasoned cream base.
    The new soup, which will be available nationally by the fall of 1992, was designed for use both as a soup and as an ingredient in recipes.
    While corn soups are enjoyed worldwide, the new soup marks Campbell's first corn variety in its more than 90-year history of making condensed soups in the United States.  According to Brent Walker, senior marketing manager for Campbell's Soups, the popularity of corn played an important role in Campbell's decision to introduce the new soup.  Corn ranks as the leading vegetable in sales volume in the canned and frozen segments, he noted.
    "Golden Corn Soup is a melding of two American favorites -- corn and condensed soup.  Cooks will find it a versatile ingredient for a variety of delicious casseroles, side dishes and other family favorite recipes," he said.
    New Golden Corn Soup joins Campbell's family of "multi-use" soups: condensed soups that can be consumed as a soup or used as an ingredient in recipes.  This category has enjoyed tremendous success in recent years with the introduction of Campbell's Cream of Broccoli Soup in 1990 and the introduction of Campbell's Broccoli Cheese Soup in 1991.  Both soups now rank among Campbell's best selling varieties.
    Campbell plans to support the Golden Corn introduction with a strong print and t.v. advertising campaign.  Recipes and serving suggestions featuring the new soup will be disseminated in stores and via advertising.  Special regional ads will address heavy corn consumption in the South, and a Spanish campaign has been developed for use in Hispanic markets, where corn ranks as the top soup variety.
    Campbell's Golden Corn Soup will be packaged in 10-3/4 ounce cans. Located in soup sections of supermarkets across the United States, it carries a suggested retail price of 79 cents(A).
    (A) Individual retailers determine actual sales prices.  Prices may vary from store to store.
    /delval/
    -0-                        9/24/92
    /CONTACT:  Kevin Lowery of Campbell Soup, 609-342-8533/
    (CPB) CO:  Campbell Soup Company ST:  New Jersey IN:  FOD SU:  PDT


MP -- PH004 -- 2975 09/24/92 09:59 EDT EDT
abbr.
Eastern Daylight Time


EDT Eastern Daylight Time

EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York

EDT 
 
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.
9mnbvasdf5
9mnbvasdf5 (Member): Campbells golden corn soup 3/26/2012 11:00 AM
We live near Elsie MI. We have looked in stores in St Johns, Owosso, and the Lansing MI areas and we Sincerely Donald whitaker whitaker_d@juno.com

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Publication:PR Newswire
Date:Sep 24, 1992
Words:391
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