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CAMPBELL INTRODUCES CHUNKY CLASSIC CHICKEN NOODLE SOUP

 CAMPBELL INTRODUCES CHUNKY CLASSIC CHICKEN NOODLE SOUP
 CAMDEN, N.J., Nov. 27 /PRNewswire/ -- Knowing that Americans react


favorably to "classics," Campbell Soup Company (NYSE: CPB) today announced the national introduction of a second chicken noodle variety to its Chunky Soup line -- new Chunky Classic Chicken Noodle Soup.
 The new "classic" variety is a more traditional-style chicken noodle soup and will be marketed alongside Chunky Chicken Noodle Soup with Mushrooms. Chunky Classic Chicken Noodle will be available in supermarket soup sections nationally beginning in December.
 Chunky Classic Chicken Noodle Soup features big chunks of chicken meat, diced carrots, celery and wide egg noodles in a hearty chicken stock, differentiating it from Chunky Chicken Noodle Soup with Mushrooms which contains sliced mushrooms, red pepper and sauterne wine.
 Brent Walker, senior marketing manager-Chunky Soups, cited the growing interest in "classics" in the United States and the overall popularity of chicken noodle soup in announcing the introduction.
 "Americans are constantly looking for things that remind us of days gone by and simpler times," said Walker. "Everything from radio and cars to movies and beverages have 'classic' tie-ins. With our newest Chunky Soup we've taken one of America's favorite foods -- chicken noodle soup -- and added a traditional-style variation that complements Chunky's big, hearty positioning. And, our research has shown the new soup is one of our highest-scoring of all time."
 Walker noted that Campbell's condensed red-and-white labeled chicken noodle soup is the No. 1-selling dry grocery item in supermarkets nationally, including during summer months.
 "Our new 'Classic' soup will complement, and add to, our current chicken noodle variety -- and will also side-step any issues that have arisen from other companies' past 'classic' introductions, most notably in the beverage industry. Both chicken noodle soups will be marketed together."
 Chunky Classic Chicken Noodle Soup is a ready-to-serve soup (no need to add water) that is packed in 10-3/4- and 19-ounce cans. It will have a suggested retail price(A) of $.99 and $1.55, respectively.
 (A) The setting of retail prices is solely the responsibility of the retail grocer. Prices may vary from store to store.
 /delval/
 -0- 11/27/91
 /CONTACT: Kevin Lowery (media), 609-342-8533, or Leonard F. Griehs, director-Investor Relations, 609-342-6428, both of Campbell Soup/
 (CPB) CO: Campbell Soup Company ST: New Jersey IN: FOD SU: PDT


MK-CC -- PH008 -- 7660 11/27/91 10:00 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 27, 1991
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