CALVIN KLEIN COSMETICS COMPANY INTRODUCES NEW PRINT ADVERTISING FOR ESCAPE(R) and ESCAPE(R) for men FRAGRANCE BRANDS.NEW YORK--(BUSINESS WIRE)--May 3, 1995--Calvin Klein Cosmetics Company will debut a new worldwide advertising campaign for ESCAPE and ESCAPE for men fragrances, announced Paulanne Mancuso, president and chief executive officer of the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based manufacturer. The print advertising was produced by CRK CRK Creek CRK Crank CRK Christian Religious Knowledge CRK Cable Repair Kit CRK Consumer Remote Keyboard (GE/RCA remote control model designation) CRK Clark Field, Luzon Island, Philippines (Airport Code) Advertising, the American designer's own in-house agency and features models Amber Valletta Amber Evangeline Valletta (born February 9, 1974) is an American supermodel and actress. Biography Early life Valletta was born in Phoenix, Arizona to a mother who worked at the post office. and real life husband Herve Le Bihan as photographed by Mario Sorrenti Mario Sorrenti (born 1971) is a photographer best known for his spreads of nude models in the pages of Vogue and Harper's Bazaar. Sorrenti was born in Naples, Italy, but moved to New York City at the age of ten where he is still based. in Panama. The campaign is comprised of a one page image ad for both fragrances. Beginning in June, issues of key publications, the new creative will premiere in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Europe, Latin America, the Middle East and select countries in the Pacific Rim region. Other international markets will introduce the new creative during the second half of 1995. The global launch of ESCAPE and ESCAPE for men fragrance brands is nearing completion with the recent launches in France, Israel, Latin America, Asia and Australia. Calvin Klein Cosmetics Company, the New York based manufacturer of Calvin Klein fragrances, including OBSESSION(R), OBSESSION(R) for men, ETERNITY(R), ETERNITY(R) for men, ESCAPE(R), ESCAPE(R) for men and cK one(TM) is a unit of Unilever United States, Inc., the Anglo-Dutch Group's holding company for its business in the United States. CONTACT: Calvin Klein Cosmetics, New York Michael McCadden Director Global Advertising and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 212/759-8888 |
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