CALVIN KLEIN COMPANY DEBUTS OBSESSION(R) AND OBSESSION(R) for men FRAGRANCE PRINT CREATIVE IN MAGAZINES, OUTDOOR AND VIA AMERICA ON-LINE.NEW YORK--(BUSINESS WIRE)--Feb. 22, 1995--Calvin Klein Cosmetics Co. is debuting new print advertising for OBSESSION and OBSESSION for men fragrance brands, announced Paulanne Mancuso, president and chief executive officer of the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based fragrance manufacturer. The print advertising campaign produced by CRK CRK Creek CRK Crank CRK Christian Religious Knowledge CRK Cable Repair Kit CRK Consumer Remote Keyboard (GE/RCA remote control model designation) CRK Clark Field, Luzon Island, Philippines (Airport Code) Advertising, the American designer's own in-house agency, features model Kate Moss photographed by Mario Sorrenti Mario Sorrenti (born 1971) is a photographer best known for his spreads of nude models in the pages of Vogue and Harper's Bazaar. Sorrenti was born in Naples, Italy, but moved to New York City at the age of ten where he is still based. in the Caribbean. Of particular interest is the availability of the new Kate Moss print advertising on the information superhighway via America On-line and Spin Magazine. In the April 1995 issue, Spin magazine celebrates it's 10th anniversary with the introduction of OBSESSION for men print creative on "SPINOnline". Not only will over 3.3 million Spin readers see the new creative, but also "SPINOnline" users will be able to download and print OBSESSION for men print ads off America Online See AOL. . In addition, the new print creative will include single page, spreads and scented strips in leading publications such as New York Magazine, Vanity Fair, Allure, Vogue and GQ with first run appearances in Vibe and Young Brothers and Sisters (YSB YSB Youth Services Bureau YSB Yo soy Bea (TV series in Spain) YSB Sudbury, Ontario, Canada (Airport Code) YSB Yahoo Small Business YSB Yellow Stem Borer YSB Young Sisters & Brothers YSB Yellow School Bus ), beginning in February issues. The outdoor print campaign will debut in April/May covering ten key U.S. markets. Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942) Calvin Richard Klein, Klein Cosmetics Company, the New York based manufacturer of Calvin Klein fragrances, including OBSESSION, OBSESSION for men, ETERNITY, ETERNITY for men, ESCAPE, ESCAPE for men and cK one(TM) is a unit of Unilever United States Inc., the Anglo-Dutch Group's holding company for its businesses in the United States. CONTACT: Calvin Klein Cosmetics Co. Michael McCadden, 212/759-8888 |
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