CALL IT THE ALT-FURNITURE SHOW.Byline: Sam Vasquez Correspondent Starting Friday and continuing through Aug. 15, the Santa Monica Civic Auditorium Santa Monica Civic Auditorium is a multipurpose convention center in Santa Monica, California. It was built in 1958. For trade shows, the Civic Auditorium features 11,775 square feet (1,094 m²) of space, while the stage adds 4,485 square feet (417 m²) more space, will host CA Boom, a festival showcasing the best in California contemporary furniture, architecture and landscape design Seamlessly blending an expo-like feel with a gallery and exhibition format, CA Boom will be the first of its kind, organizers said. ``We are breaking a lot of rules,'' said Charles M. Trotter trotter: see Standardbred horse. , the executive producer and founder of CA Boom. Trotter said larger contemporary design shows, such as the International Contemporary Furniture Fair in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of or the Milan Furniture Fair in Italy, are strictly for those in the furniture industry and with enough money to pay for the exorbitant costs involved in renting space and creating elaborate exhibits. Trotter approached CA Boom in a more progressive manner, modeling it after the South by Southwest music festival in Austin, Texas, a conglomeration con·glom·er·a·tion n. 1. a. The act or process of conglomerating. b. The state of being conglomerated. 2. An accumulation of miscellaneous things. of undiscovered musical talent, established performers, and business-savvy record labels and executives. ``We give them a platform that doesn't exist,'' Trotter said. Lindsay Dakota, a contemporary furniture designer from Sherman Oaks, praised CA Boom's open format and ideology for selecting exhibitors based on quality of work. Dakota said that a designer's success relies heavily on getting his or her work displayed and generating the word-of-mouth advertising needed to survive in the competitive contemporary furniture market. CA Boom ``is a godsend god·send n. Something wanted or needed that comes or happens unexpectedly. [Alteration of Middle English goddes sand, God's message : goddes, genitive of God, God for young designers, because we usually can't afford advertising,'' he said. Dakota, 47, spent many years in the fashion industry, working as the creative director for Ralph Lauren Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. Life Ralph J. Lauren was born in the New York City borough of The Bronx to Ashkenazi Jewish immigrants Fraydl (Kotlar) and Frank Lifshitz, a house , eventually transitioning into furniture. He fuses his fashion sense with a passion for the Inuit and Northwest Coast Indians Northwest Coast Indian Any member of the North American Indian peoples inhabiting a narrow but rich belt of coastland and offshore islands from southeast Alaska to northwestern California. , to create simple and attractive pieces that accentuate existing furniture or stand prominently on their own - what Dakota calls ``the punctuation piece in a room.'' CA BOOM FESTIVAL Where: Santa Monica Civic Auditorium, 1855 Main St., Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. . When: 10:30 a.m. to 9:30 p.m. Friday and Aug. 14, 10:30 a.m. to 5 p.m. Aug. 15. Tickets: $27.50 each day or $69 all three days. Call (310) 306-6677. CAPTION(S): photo Photo: The CA Boom festival in Santa Monica will feature contemporary furniture such as this chair from Lindsay Dakota. |
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