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CALIFORNIA TOURISM CELEBRATES FOURTH OF JULY WITH STRONG NUMBERS

CALIFORNIA TOURISM CELEBRATES FOURTH OF JULY WITH STRONG NUMBERS
 LOS ANGELES, July 6 /PRNewswire/ -- Tourism in Southern California posted encouraging results during the Fourth of July weekend, with the California State Office of Tourism reporting that the state's attractions, hotels, car rental agencies and airlines enjoyed healthy business.
 "Southern California's showing for the Fourth of July demonstrates strong signs of recovery for the industry," said John Poimiroo, director of the California Office of Tourism. "While we still have a long way to go, we are convinced that the appeal of the destination, the wonderful attractions, our great climate and the friendly spirit of the California people will make our state hard to resist."
 An informal survey conducted July 6 by the California Office of Tourism of major tourism suppliers yielded the following information:
 -- Los Angeles International Airport reported a healthy increase
 in overall inbound traffic, though official figures won't be
 available until the end of the month.
 -- Avis reported that car rentals in Southern California for the
 first four days of July were up 28 percent compared to the
 same period last year.
 -- Due to the phenomenal number of guests out to see Disneyland's
 newest attractions, the park extended its July 4 hours until
 3 a.m. and added a fourth staging of FANTASMIC! at 1:45 a.m.
 -- Marriott Hotels reported their San Diego and La Jolla
 properties were sold out over the Fourth of July weekend.
 Leisure travelers at the Anaheim Marriott were strong
 contributors to a 95 percent sellout. Major groups booked in
 Torrance and at LAX properties came through as expected and
 expressed intentions to return to Southern California.
 -- Marina del Rey's Doubletree Hotel was pleased to report
 business for the holiday weekend was comparable to the
 previous year.
 -- Business at Pasadena restaurants during the first week of July
 was up significantly, with Green Street Restaurant up
 8 percent and the Crown City Brewery up 10 percent over the
 same period last year.
 -- Six Flags Magic Mountain's high attendance was boosted by its
 new Batman Stunt Show and Batman Nights Fireworks and Laser
 Show and the recent premiere of the Flashback roller coaster.
 -- Universal Studios Hollywood reports strong weekend attendance
 with opening of its new Backdraft attraction.
 -- The Queen Mary hosted its largest Fourth of July party ever
 and Hornblower Yachts was sold out for its Marina del Rey
 Fourth of July cruise.
 -- Oskar J's which conducts sightseeing tours in the Los Angeles
 area reported a surge in last-minute bookings.
 -- The Rose Bowl's annual Fourth of July stage and fireworks show
 was attended by approximately 30,000.
 -- The Improvisation Comedy Clubs in West Hollywood and Santa
 Monica reported packed houses on July 2.
 "Southern California's strengthening tourism figures are expected to continue throughout the summer, largely due to the reduced domestic airfares which will continue to signal a steady stream of arrivals," said Poimiroo.
 -0- 7/6/92 R
 /CONTACT: Linda Carlson or Gwen Peake of Edelman Public Relations, 213-857-9100, for the California State Office of Tourism/ CO: California State Office of Tourism ST: California IN: LEI SU: AL-CH -- LA021 -- 6816 07/06/92 19:10 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 6, 1992
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