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CALIFORNIA GIVING IN JANUARY EXCEEDS A HALF-MILLION DOLLARS FROM TARGET, MERVYN'S AND PARENT DAYTON HUDSON

 CALIFORNIA GIVING IN JANUARY EXCEEDS A HALF-MILLION
 DOLLARS FROM TARGET, MERVYN'S AND PARENT DAYTON HUDSON
 MINNEAPOLIS, Feb. 12 /PRNewswire/ -- Retailers Target, Mervyn's, their Minneapolis-based parent Dayton Hudson Corporation (NYSE: DH) and the Dayton Hudson Foundation made grants totaling $584,000 in California in January. Total corporate-wide giving in California was $4.8 million for the fiscal year 1991 ended Feb. 1, 1992.
 "We believe in investing in the health and creativity of the California communities we serve. Contributing to social action and arts programming has never been more important," said Kenneth A. Macke, chairman and chief executive officer.
 California social action programs supported in January included the Focus on Youth Drop-Out Prevention initiative of the Los Angeles Educational Partnership ($36,850), PALS, a program providing services to pregnant and parenting teens through Big Sisters of Los Angeles ($30,000). Grants also went to the East Bay Funders to improve services to the Sobrante Park and Fruitvale ($22,500) neighborhoods of Oakland ($22,500), and to the Family Connection Program of the Children's Bureau of Los Angeles ($20,000).
 Other programs receiving support included the abuse prevention services of Anaheim's Olive Crest Treatment Centers, Inc. ($10,000), the in-home support services provided by Sylmar's Hathaway Children's Services ($10,000), and the Bilingual Education Conference for Hispanic Families conducted by Fiesta Educativa of Los Angeles ($5,000).
 The corporation also made a $25,000 payment in January on a $50,000 national grant to the 25th Anniversary Campaign for Progress of the Mexican American Legal Defense and Educational Fund.
 California arts programs receiving grants in January included the Playguides program of San Diego's Old Globe Theatre ($35,000), the outdoor family concert series by Seagaze, Inc., of Oceanside ($16,000), and the Learning to Read Through the Arts program of the Monterey Peninsula Museum of Art ($15,000).
 Grants also went to the Family Theatre Days program of the San Diego Theatre Foundation ($15,000), and the 1992-93 Young Conservatory Players Series of the South Coast Repertory of Costa Mesa ($15,000).
 Other programs receiving support included the Children's Day Celebration activities of the Japanese American Cultural and Community Center in Los Angeles ($7,500), discounted family tickets for the Sacramento Ballet ($7,500), the 1992-93 Magic Moments family series presented by the University of California-Riverside ($5,000), and the 1992-93 Family Arts Series presented by Cal Poly Arts of San Luis Obispo ($5,000).
 Nationwide, total Dayton Hudson giving in fiscal 1991 was $27.1 million. Since 1946, Dayton Hudson Corporation has consistently contributed 5 percent of its federally taxable annual income to strengthen communities where its stores are located. Social action and arts programs each account for at least 40 percent of total giving, while the remaining giving responds to other emerging community needs.
 As one of the nation's largest retailers with 770 stores nationwide and 214 in California, Dayton Hudson Corporation serves customers through upscale discount stores and moderate-price and high fashion/full-service department stores.
 -0- 02/12/92
 /CONTACT: Ann H. Barkelew, 612-370-6600, or Laura E. Anders, 612-370-6622, both of Dayton Hudson/
 (DH) CO: Dayton Hudson Corporation ST: Minnesota, California IN: REA SU:


KH -- MN010 -- 9404 02/12/92 16:33 EST
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Date:Feb 12, 1992
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