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CALI Holdings, Inc.'s Gulf Coast Records Retains Bryan Switzer as Artist and Radio Consultant.


ORLANDO, Fla. -- CALI Cali (kä`lē), city (1993 pop. 1,641,498), capital of Valle del Cauca dept., W Colombia, on the Cali River. It is an industrial and commercial center of the upper Cauca valley.  Holdings, Inc. ("Company" or "CALI") (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CALI), announced today that Bryan Switzer has been retained by Gulf Coast Records for artist and radio consulting.

From grassroots record promotion to serving as Vice President and General Manager of a major record label, Mr. Bryan Switzer's career provides him with a unique grasp of virtually all aspects of the music industry.

During his ten-year tenure at Atlantic Records Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  in Nashville, revenues for the country division jumped an astounding a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
 $9M over a two-year period. As Atlantic/Nashville's Vice President/General Manager, Mr. Switzer was responsible for all operations, including finance, sales, and product development, personnel and record promotion. His involvement in individual album projects often began at the A&R level and continued through album art, trade ads, retail merchandising, video production and Radio Promotion. Mr. Switzer joined the Time Warner Company in 1990 when the country division of Atlantic Records was launched. Beginning his label career as Regional Manager of Promotions, Mr. Switzer was elevated to Director of National Promotions a year later and was named Vice President of National Promotions in 1992. During his tenure as Vice President of National Promotions, Atlantic established the careers of many artists including John Michael Montgomery John Michael Montgomery (born January 20, 1965 in Danville, Kentucky[1]) is an American country music singer-songwriter. Biography
Born Jan. 20, 1965, in Danville, Ky.
, Tracy Lawrence '

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, Confederate Railroad and Neal McCoy. Mr. Switzer's department set the industry's record for the most-added debut record by a new artist and went on to score 17 chart-toping records for Tracy Lawrence.

As Vice President and General Manager, Mr. Switzer introduced innovative plans and strategies to establish artists by creating a system of teams to develop marketing plans for each project. With Atlantic Nashville achieving an 11% market share, Mr. Switzer's marketing teams implemented plans that developed four platinum artists and sales of almost 25 million records.

In 1999, after a two-year reprieve from the records industry, Mr. Switzer was recruited by Tim DuBois. Mr. DuBois, the former Arista Nashville President, was introducing a new label with partner Tony Brown, former president of MCA MCA
 in full Music Corporation of America

Entertainment conglomerate. It was founded in Chicago in 1924 by Jules Stein as a talent agency. In the 1960s it bought Decca Records and Universal Pictures, and today it produces films, music, and television shows.
 Nashville. Mr. Switzer was asked to assemble and head the promotion department for Universal South Label Group, a joint venture with Universal Music. As Senior Vice President National Promotion and Artist Development, Mr. Switzer was responsible for developing and implementing a marketing plan, which resulted in the labels debut artist, Joe Nichols, scoring back-to-back #1 records out-of-the-box and propelling Nichols to stardom. Mr. Switzer also spearheaded the efforts, which would gain Pat Green, a successful Texas performer, his first national Top 5 single and Platinum album.

With a degree in Business Management from Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. , Mr. Switzer founded and operated his own independent record promotion company in 1988. He is a former member of the Country Radio Broadcasters' Board of Directors, an alumnus ALUMNUS, civil law. A child which one has nursed; a foster child. Dig. 40, 2, 14.  of Leadership Nashville and Leadership Music, and a member of the Country Music Association, the Academy of Country Music and the National Academy of Recording Arts and Science.

The CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CALI Holdings Inc., James E. Jenkins stated, "We're extremely honored and excited to have such a distinguished country music executive join the team at Gulf Coast Records. With Bryan's expertise in Artist Development and National Radio promotion, we look forward to bringing the label to the next level."

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 

The statements made in this release constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, changing economic conditions, interest rates trends, continued acceptance of the Company's products in the marketplace, competitive factors and other risks detailed in the Company's periodic report Filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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Publication:Business Wire
Date:Apr 20, 2005
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