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CAILLOU Books Based on the Popular 'PBS KIDS' Televison Series Debut at New York Toy Fair, Four new Titles Will Delight Parents and Children Alike.


Business Editors

MONTREAL--(BUSINESS WIRE)--Feb. 19, 2001

CINAR Corporation and Chouette Publishing are thrilled to announce that four new CAILLOU(R) book titles were launched on the American market at Toy Fair, held just last week in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. Now preschoolers and their parents can spend even more time together, immersed im·merse  
tr.v. im·mersed, im·mers·ing, im·mers·es
1. To cover completely in a liquid; submerge.

2. To baptize by submerging in water.

3.
 in the world of the adorable a·dor·a·ble  
adj.
1. Delightful, lovable, and charming: an adorable set of twins.

2. Worthy of adoration.
 four-year-old, sharing in his daily discoveries and adventures.

The colorful, easy to read soft-covered books are: "CAILLOU RIDES ON A PLANE", "CAILLOU AND THE BIG SLIDE", "CAILLOU AND GILBERT", and "CAILLOU PUTS AWAY HIS TOYS." They are ideal for children ages 3 and up. Each story is an adventure in itself as CAILLOU encounters the daily challenges of life as a four-year-old boy.

The four new book titles extend the world of CAILLOU for children and parents. Children can wake up and watch CAILLOU on PBS KIDS PBS Kids (often styled all-caps as "PBS KIDS") is the umbrella brand for children's programming aired by the Public Broadcasting Service in the United States. As with all PBS programming, PBS Kids programming is non-commercial.  in the morning, and read about CAILLOU at bedtime bedtime Sleep disorders The time when one attempts to fall asleep–as distinguished from the time when one gets into bed .

"These books supplement the CAILLOU franchise which features a line of toys, games, apparel, CD-ROMs and videos. All of these products bring CAILLOU and his world into the day-to-day lives of preschoolers," said Kelly Elwood, vice president of marketing for CINAR. "Story-time with CAILLOU completes this product line, putting the finishing touches finishing touches finish npl the finishing touches → der letzte Schliff

finishing touches nplultimi ritocchi mpl 
 to his world."

Copies of the books, which retail for $3.95 U.S. each, will be on display during Toy Fair, February 11-15, at the Chouette Publishing booth (Javits booth #4849).

"CAILLOU came to life in a series of books first published by us in 1990," said Christina Young, director of marketing for Chouette Publishing. "These new books, based on the successful debut of the PBS KIDS series CAILLOU, will surely delight the ever-growing number of CAILLOU fans, big and small, in the U.S."

Produced by CINAR in association with PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
, CAILLOU (pronounced KY-YOO), presents a unique combination of animation, puppets, music, dance, and live action, to chronicle its hero's adventures as he bravely encounters the infinite miracles and dilemmas of four-year-old life. CAILLOU doesn't slay slay  
tr.v. slew , slain , slay·ing, slays
1. To kill violently.

2. past tense and past participle often slayed Slang
 dragons or other mythical myth·i·cal   also myth·ic
adj.
1. Of or existing in myth: the mythical unicorn.

2. Imaginary; fictitious.

3.
 beasts; his daily challenge is to conquer the everyday real world around him. The CAILLOU Web site is www.pbskids.org/CAILLOU

CINAR Corporation is an integrated entertainment and education company involved in the development, production, post-production and worldwide distribution of non-violent, quality programming and educational products for children and families. Visit the CINAR Web site at www.cinar.com

Chouette Publishing was founded by Christine L'Heureux in 1987. Chouette Publishing has published more than 50 books in eight separate series aimed at children ages three months through six years. Book sales exceed 3 million copies worldwide. The CAILLOU books are multiple award-winners, earning the Sceau d'excellence (Seal of Excellence) from the Association des consommateurs du Quebec, being named an Our Choice selection by the Canadian Children's Book Centre, and garnering a Mr. Christie's Book Award.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 19, 2001
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