CAHNERS ACQUIRES ENTERTAINMENT MARKET RESEARCH FIRM.In related news, Cahners Business Information (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ), the publisher of Variety and Daily Variety, has acquired the assets of MarketCast Inc. (New York), a provider of market research for the entertainment industry, from MarketCast's three main founding partners. No terms were given. Market- Cast will be operated as a separate business unit within Cahners. MarketCast provides market research for motion picture studios, production companies, film exhibitors, television networks and Internet content providers See content provider. , "enhancing their marketing strategies" for movies, television and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the programming, Cahners said. Cahners executive vice president Glenn Rogers Glenn Alan Rogers (born 12 April 1977 in Sydney, Australia) is a cricketer who plays international cricket for Scotland. A slow left-arm orthodox bowler, he made his ODI debut in Chittagong against Bangladesh in December 2006. said the deal "reflects Cahners' strategy of being the premier source of business information, news and propietary research to its vertical markets, including the entertainment industry. This acquisition provides strong support for Cahners' Internet and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. strategy in the entertainment vertical." Variety publishing director Charles Koones said "we were drawn to Market- Cast because of the strength of integrity of their research capabilities. We believe that they have superior methodologies which allow filmmakers and marketers to do their jobs with greater accuracy and efficiency." |
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