CAFEPRESS.COM DEBUTS "CP AUDIO" CD ON-DEMAND PUBLISHING.

CafePress.com, San Leandro, Calif., a leading marketplace for selling and buying products directly from the creator, has broken down the barriers for independent musicians with the launch of CP Audio. This innovative service allows artists to self-publish and sell retail-quality CDs online, without having to contend with disc duplication fees, online store management or order fulfillment responsibilities. In this way, CP Audio removes the financial and logistical obstacles that so often prevent unsigned bands from distributing their recorded material.

"CP Audio offers independent musicians all the perks that come with a label contract, but without the headaches," said Maheesh Jain, VP and co-founder of CafePress.com." They have complete artistic control and unlimited worldwide distribution, with assigned UPC codes and SoundScan sales reporting coming soon - and best of all, a per-disc profit margin designated by the musicians themselves."

CafePress.com has partnered with McCartney Multimedia to offer CD sales and merchandising to clients of iFanz (http://www.iFanz.com), a fan database management and marketing system developed by Ruth and Angie McCartney, members of Sir Paul's family who operated the Beatles and Wings fan clubs in the '60s and '70s. This alliance allows iFanz clients to employ the CP Audioservice to effortlessly sell CDs directly to their fans.

"We are thrilled to be associated with CafePress's burn-on-demand CD technology. There has never been a time when recording artists have had such easy access to the necessary tools of their trade," said Ruth McCartney, CEO and founder of McCartney Multimedia. "iFanz allows our artist users 24/7 access to their fans from anywhere. By combining this concept with CafePress's technology breakthroughs, we are on the verge of nothing short of a musical renaissance."

Musicians simply provide CafePress.com with a master disc (up to 70 minutes), as well as full-color artwork for the disc, disc tray & four-paneled insert, and CafePress.com handles the rest. When a CD is ordered, CafePress.com creates an exact digital copy of the master, produces the packaging, bills the buyer and mails the order. All CDs come with a complete money-back guarantee, which is also managed by CafePress.com.

CafePress.com sets a minimum base price for each disc, which storeowners can then raise at their discretion. The difference between the base price and the sell price is pure profit, which is delivered to the storeowner in the form of a monthly check. CafePress.com's base price for a single CD is $8.99, dropping as low as $6.99 for high-volume sellers.

"The music industry as we know it is changing drastically. The old model of doing business has been successful statistically for only a small percentage of recording artists; thus, a new business model is emerging," added iFanz President Andrew Frances, who formerly held top executive positions at major record labels and managed/consulted such disparate superstars as Garth Brooks and David Bowie. "Millions of potential musicians are now using their computers as digital recording studios that rival the most expensive analog studios. Now add to that the new burn-on-demand CD technology, which eliminates warehousing and manufacturing costs for the artist, and every band may actually take charge of their own artistic destiny."

About CafePress.com

Founded in 1999, San Leandro, Calif.-based CafePress.com is a leading Web marketplace for selling and buying products directly from the creator. Featuring over 450,000 consumer-run stores, and over 35 corporate stores, CafePress.com manages every aspect of doing business online, including online storefront development and management, product manufacturing and sourcing, fulfillment, and customer service. Organizations utilizing CafePress.com's services are able to generate new streams of bottom-line revenue and build community through creative merchandising with no upfront cost. Current investors include PacRim Venture Partners, New Millennium Partners, Staenberg Private Capital, LLC., and a number of individual investors.

For more information, call 212-309-1424.