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CABLEready Sells 'The Genocide Factor' to MBC TV; Documentary's Middle East Premiere Follows Successful Airing on UK History.


Entertainment Editors

NORWALK, Conn.--(BUSINESS WIRE)--March 8, 2004

THE GENOCIDE FACTOR, a four-hour history of religious and ethnic persecution Ethnic persecution or ethnic discrimination refers to perceived persecution or discrimination based on ethnicity. Its meaning is parallel to racism, (based on race).  from Cain and Abel Cain and Abel

In the Hebrew scriptures, the sons of Adam and Eve. According to Genesis, Cain, the firstborn, was a farmer, and his brother Abel was a shepherd. Cain was enraged when God preferred his brother's sacrifice of sheep to his own offering of grain, and he murdered
 to 9/11/01, will make its Middle Eastern premiere next month as a result of distributor CABLEready's first-ever sale to Middle East Broadcasting Centre. The documentary mini-series will run on pan-Arab network Al-Arabiya TV during the month of April.

The deal with MBC (Multimedia Benchmark Committee) A graphics benchmark that provides MPEG-2 and other tests. See GPC.  follows THE GENOCIDE FACTOR's recent airing on UKTV History in the United Kingdom, where time period ratings jumped 21 percent vs. year-to-date averages. The series ran nightly at 10 p.m. from January 26 through January 29, 2004. THE GENOCIDE FACTOR has also run on PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 in the U.S., Media Park in Spain and Portugal, and Odyssey in Australia.

THE GENOCIDE FACTOR, introduced by Academy Award winning actor Jon Voight, features interviews, historical drawings, paintings, photos and news footage. The interviews include segments with Nobel Laureate Elie Wiesel and former U.S. Secretary of State Madeleine Albright, as well as testimonials from survivors of some of the world's most tragic religious and ethnic massacres - including Armenia, Bosnia, East Timor, Rwanda, the Ukraine, and the Nazi Holocaust. The documentary was produced by Media Entertainment of Tampa, Florida.

"In my 25 years of distributing TV shows, I can't think of any deal more gratifying grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 to me personally than this one with Al-Arabiya TV," said Gary Lico, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CABLEready. "Having THE GENOCIDE FACTOR run complete and uncensored on free TV in the Middle East to a potential audience of more than 130 million people is truly groundbreaking. Educating viewers worldwide about these horrors inflicted throughout history can be a great tool toward ending such acts of violence and hatred."

About Al-Arabiya

Al-Arabiya is the third and the newest channel to be launched by Middle East Broadcasting Centre, a media group which owns MBC TV (started in 1991 and the first-ever, independent Arabic satellite TV station in the Arab speaking countries) channel 2 and Al-Aarabiya which specializes in news, documentaries and current affairs programs. Al-Arabiya aims to provide balanced, objective, credible and quality programming and news content.

About CABLEready

CABLEready is the television industry's premiere independent program representation firm with clients located across the globe. Established in 1992 to represent existing program libraries and to develop original program ideas, CABLEready provides more U.S. networks with licensed programs than any other program distributor. Its successes include INSIDE THE ACTORS STUDIO Inside the Actors Studio is the Emmy-nominated, longest-running original series on the Bravo cable television channel, hosted by James Lipton. It is produced and directed by Jeff Wurtz. , a hit on Bravo in the U.S. and airing in more than 100 countries worldwide, and FORENSIC FILES, Court TV's top-rated series, which has also found success on NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 8, 2004
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