CABLE TV TAKEN TO NEXT LEVEL; CONTINENTAL OFFERS INTERACTIVE MENU.Byline: P.J. Huffstutter Daily News Staff Writer Redefining itself as a ``broadband'' company, Continental Cablevision donned a new name Tuesday and launched a $20 million ad campaign to promote its upcoming interactive television, computer and telephone services. The country's third-largest cable operator, which US West bought in November, renamed itself MediaOne. Customer add-ons expected to be available later this year include digital cable television service and high-speed data lines. These lines will allow consumers to use cable modems cable modem Modem used to convert analog data signals to digital form and vise versa, for transmission or receipt over cable television lines, especially for connecting to the Internet. , which can access the Internet up to 50 times faster than most common telephone modems. MediaOne will roll out this high-speed cable service in Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. first, said Bob Gold, spokesman for MediaOne. All of the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. areas covered by MediaOne - which currently include Santa Clarita Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country, , Sunland, Tujunga, Sylmar and Newhall - will have access to the services soon after. In addition, the firm plans to offer alphanumeric alphanumeric (ăl'fən  mĕr`ĭk) or alphameric (ăl'fəmĕr`ĭk), the set of letters and numbers. paging services
sometime in the next two years, said Gold.
``Like water, gas and electricity, we see our services as becoming an intricate part of everyone's home,'' said Jeremy Stern, vice president of corporate and legal affairs of MediaOne. All services are expected to be available by 2000, when MediaOne completes a $5 billion systemwide national upgrade. After announcing its name change Tuesday, MediaOne staff gave two Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, elementary schools $8,000 grants to pay for purchasing computer hardware and training staff. The money went to the Couer d'Alene Avenue Elementary in Venice and James E. Carter Elementary in Palm Desert. |
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