CAA Is Ready to Run With the Big Dogs.BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif.--(BUSINESS WIRE)--June 4, 1998--Creative Artists Agency (CAA Caa See CCC. ) Thursday Thursday: see week. announced that it has signed Big Dogs Big Dogs, based in Santa Barbara, California, is a chain of stores in the United States which features clothing and apparel holding the "Big Dogs" brand name. The Company as a new client. CAA will represent Big Dogs in the entertainment industry to bring its signature logo and family of characters to life through television and other media. "Big Dogs is a unique entertainment property due to its nationwide following of family customers and proven success with consumers," stated a spokesperson for CAA. "We're confident that the all-American Big Dog brand of quality and fun will be successful as an entertainment property." While many entertainment companies have taken their characters from film and television to the retail market, Big Dogs is charting a new course by being the first retailer to bring its "Attitude Is Everything" signature characters to the entertainment field. "We are pleased to be running with the big dogs of entertainment," stated Andrew Feshbach, chief executive officer, Big Dog Holdings Inc. "This is a very large step for our company in creating worldwide brand recognition." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jacqueline Blum, senior vice president of entertainment and licensing for Big Dogs, "We were quite fortunate to have multiple avenues to pursue in the entertainment field. Our partnership with CAA will undoubtedly catapult catapult (kăt`əpŭlt'), mechanism used to throw missiles in ancient and medieval warfare. At first, catapults were specifically designed to shoot spears or other missiles at a low trajectory (see bow and arrow). us to a new level." Big Dogs develops, markets and retails a branded, lifestyle collection of unique, high-quality, popular-priced consumer products, including activewear, casual sportswear, accessories and gifts. With a strong brand focus on quality, value and fun, Big Dogs is designed to appeal to men, women and children of all ages... even your dog. In addition to more than 160 retail stores, Big Dogs markets its products through other channels, including mail order catalogs and better wholesale accounts. CAA is a literary and talent agency in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , which represents many of the entertainment industry's most creative and successful actors, directors, producers, writers and musicians.
CONTACT: Big Dogs
Jacqueline Blum, 805/963-8727
or
Creative Artists Agency
Leslie Klotz, 310/288-4545
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